What: PERFORM Group,a digital sports content group,will work with Cisneros Interactive in Latin America.
Why it matters: Cisneros Interactive will market PERFORM’s advertising inventory in the region,Through its’ Interactive’s mobile and online ad networks RedMas and AdsMovil.
Cisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.
This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru markets where PERFORM does not have a direct sales force. Through this partnership brands in these countries will be offered their first opportunity to advertise on this digital sports platform, effectively targeting the fanatical communities that access PERFORM’s assets.
PERFORM, attracts over 44 million unique users per month through Goal.com, one of its most important properties. The group, also syndicates video highlights across multiple major media sites such as Mediotiempo in Mexico and Gazeta Esportiva in Brazil.It counts as well with rights for Copa Libertadores, Copa Suramericana, Ligue 1 Francesa, Serie A Italiana, Liga Argentina, Liga Mexicana, ATP, UFC and NBA.
“PERFORM offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America. This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets,” emphasized Victor Kong, President of Cisneros Interactive.
“Partnering with RedMas and Adsmovil in Latin America, will bring tremendous value to sports fans, leagues and advertisers in the region. We will enable brands to execute cohesive, content-driven campaigns using a variety of digital advertising solutions,” stated Federico Polak, GM, PERFORM Latin America.