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Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Pulzo.com, FOGAFIN and DirecTV. The digital advertizing campaigns were active during January and April, 2014. They were tracked with ColombiaWebMonitor™ technology.

Pulzo.com

pulzo

Advertiser:  R360 S.A.S.

Campaign: “Pulzo.com”

Language: Spanish

Description: Online news site by R360 S.A.S.

Sites: ESPNDeportes.com (from Colombia), ElDiario.com.co, LaNacion.com.co, LaRepublica.com.co, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

 

FOGAFIN

fogafin

Advertiser: Fondo de Garantías de Instituciones Financieras (FOGAFIN)

Campaign: “Depósito Seguro”

Language: Spanish

Description: Deposit insurance institution for banking system in Colombia.

Sites: Semana.com (Colombia), Vive.in.

Servers: ced.sascdn.com (Smart AdServer), e-Planning.net.

 

DirecTV

directv.co

Advertiser: DirecTV, Inc.

Campaign: “Win Sports”

Language: Spanish

Description: Win Sports channel $0 DirecTV subscription offer and contest for World Cup in Brasil.

Sites: Colombia.com, ESPNDeportes.com (from Colombia), ElDiario.com.co, LaMega.com.co, RCNRadio.com, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

Fuente: Media Economics Group, ColombiaWebMonitor™. Más información en el teléfono: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of LAN, Toshiba and LG Electronics. The digital advertizing campaigns were active during January and February, 2014. They were tracked with ColombiaWebMonitor™ technology.

LAN

LAN

Advertiser:  Latam Airlines Group

Campaign: “Maraton de KMS”

Lenguage: Spanish

Description: Mileage promotion (“Maraton de KMS”) for Lan Airlines customers who are Visa LanPass cardholders.

Sites: CanalRCN.com (Colombia), Caracol.com.co

Servers: e-Planning.net, GoogleSyndication.com (GoogleAdSense)

Toshiba

TOSHIBA

Advertiser: Toshiba Corporation

Campaign: “Encore Tablet”

Lenguage: Spanish

Description: Toshiba “Encore Tablet” running Windows 8.

Sites: ElTiempo.com (Colombia), RincondelVago.com (Colombia)

Server: GoogleSyndication.com (GoogleAdSense)

LG Electronics

lg

Advertiser: LG Electronics Inc.

Campaign: “Carrera de la mujer”

Lenguage: Spanish

Description: LG Ultra HDTV (formato de anuncios: Flash expandible).

Site: Yahoo! Colombia

Server: e-Planning.net

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Almacenes Éxito, Chocolate Corona y Pastas La Muñeca. The digital advertizing campaigns were active during the last week of November and the first of Dicember, 2013. They were tracked with ColombiaWebMonitor™ technology.

Almacenes Éxito

exito

Advertiser:  Almacenes Exito S.A.

Campaign:  “Cyber Lunes”

Language: Spanish

Description: Cyber Monday sales promotion at Exito.com

Site: RCNRadio.com

Server: GoogleSyndication.com (GoogleAdSense)

Chocolate Corona

corona

Advertiser: Grupo Nutresa S.A.

Campaign: “Comparte tus Recetas” Concurso

Language: Spanish

Description: Share cooking and baking recipes with Chocolate Corona. 

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Pastas La Muñeca

muneca

Advertiser: Harinera del Valle S.A.

Campaign: “Carrera de la mujer”

Language: Spanish

Description: Carrera de la Mujer” promotion on December 1st in Barranquilla by “Pastas La Muñeca”.

Site: Terra.com.co

Server: GoogleSyndication.com (GoogleAdSense)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.

Avon

avon

Advertiser:  Avon Products, Inc.

Campaign:  “Avon es Estilo RCN” Concurso/CanalRCN.com

Lenguage: Spanish

Description: Third phase of “Avon es Estilo RCN” contest in Colombia.  Grand prize is to be be presenter for one day on RCN’s “Programa Estilo”.

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Galletas Noel

tosh

Advertiser: ‘Grupo Nutresa S.A.

Campaign: “Tosh – Galletas/Barras de Cereal Naranja”

Lenguage: Spanish

Description: New orange-flavored crackers and cereal bars with Vitamin C

Sites: CanalRCN.com (Colombia), Caracol.com.co, CaracolTV.com (Colombia), Cromos.com.co, RevistaFucsia.com

Servers: e-Planning.net, GoogleSyndication.com

 

Bancolombia

Banamex

Advertiser: Grupo Bancolombia

Campaign: “American Express Blue – El Corral Restaurant Promotion”

Lenguage: Spanish

Description: Amex benefits program for Bancolombia Amex Blue card (“Beneficios American Express”)  Campaign includes interstitial (1024 x 600) and expandable banners.

Sites: ElColombiano.com, ElEspectador.com (Colombia), ElPais.com.co, ElTiempo.com (Colombia), Vanguardia.com

Servers: e-Planning.net, ced.sascdn.com (Smart AdServer)

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.

Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country of the second week of August.

Below the detailed campaigns of Kia Colombia, Sony Pictures Entertainment and CaracolTV.com.

Kia Colombia

 kia

Advertiser: Kia Motors

Campaign: “5 años de Garantia”

Language: Spanish

Description: Kia Motors “5 años de garantía” campaign.

Site: CanalRCN.com (Colombia)

Server: e-Planning.net

Sony Pictures Entertainment

 

son.como.niños

Advertiser: Sony Corporation

Campaign: “Son Como Niños 2” Movie (“Grown Ups 2”)

Language: Spanish

Description: “Grown Ups 2” movie in Colombia and Mexico.

Sites: Colombia.com, ElDiario.com.co, ElHeraldo.com.co, LaOpinion.com.co

Server: GoogleSyndication.com

 

Caracol TV


telemundo

Advertiser: Caracol TV

Campaign: “Una Maid en Manhattan”

Language: Spanish

Description: Telemundo’s “Una Maid en Manhattan” telenovela launch on CaracolTV in Colombia.

Sites: CaracolTV.com (Colombia), Cromos.com.co, ElEspectador.com (Colombia)

Server: e-Planning.net

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information: 1 (704) 841-2030.

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Cerveza Aguila, DIRECTV Colombia and Alpina.

The campaigns were tracked through ColombiaWebMonitor™ in the last quarter of May.

Cerveza Águila

cerveza.aguila

Advertiser: Bavaria, S.A.

Campaign: “#SubeleALaAlegria”

Lenguage: Spanish

Description: Campaña publicitaria de Cerveza Águila para publicitar el hashtag #SubeleaLaAlegria en Twitter .

Sites: CanalRCN.com (Colombia), Caracol.com.co, ElEspectador.com (Colombia), ElTiempo.com (Colombia)

Servers: ced.SAScdn.com, GoogleSyndication.com, e-Planning.net

 

Alpina

alpin

Advertiser: Alpina, S.A.

Campaign: “Alpin Paletas”

Lenguage: Spanish

Description: La campaña lleva a la página de Facebook “Quiero mi Alpin”. La promoción de la campaña consiste en juntar 4 envases de la leche Alpin para obtener un molde para realizar paletas (Paletas Alpin).

Sites: CanalRCN.com (Colombia), ElEspectador.com (Colombia)

Servers: ds.Serving-Sys.com (MediaMind), e-Planning.net

 

DIRECTV Colombia

 

directv.colombiaAdvertiser: DirecTV, Inc.

Campaign: “4 Meses con Descuento Del 50% en Moviecity y HBO”

Lenguage: Spanish

Description: Campaña publicitaria de DIRECTV Colombia en conjunto con la película Valiente.

Sites: Colombia.com

Server: mdn.net (DoubleClick)

 

 

 

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Supermercados Colsubsidio, Cerveza Poker Ligera and BlackBerry.

The campaigns were tracked through ColombiaWebMonitor™ between 18th of April and today.

Supermercados Colsubsidio

colsubsidio

 

Advertiser: Colsubsidio

Campaign: “El Minuto Que Soñaste!” Concurso

Language: Spanish

Description: Online Facebook game.  Players with highest score during the duration of the contest (Thorugh May 3rd) will win prixes including mountain bikes, etc.

Sites: CanalRCN.com (Colombia), LaMega.com.co, RCNRadio.com

Server: e-Planning.net

BlackBerry “Z10”

blackberry.colombia

Advertiser: Research In Motion Limited (RIM) dba Blackberry

Campaign: “Z10”

Language: Spanish

Description: Blackberry Z10 cmapaign in Colombia.  Ads highlight  messaging and camera features

Sites: ESPNDeportes.com (from Colombia), Terra.com.co.

Server: mdn.net (Double-Click)

 

Cerveza Poker Ligera

poker

Advertiser: Bavaria, S.A.

Campaign: “Amigos Poker Facebook App”

Language: Spanish

Description: Facebook app/game for Cerveza Poker Ligera.  Choose a commercial and decide whether your friend is “Un Juicioso”, “Un Trasnochador”, etc..  Upload your friend’s picture into the commercial.

Site: LaNacion.com.co

Server:mdn.net (Double-Click)

 

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.