Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of LAN, Toshiba and LG Electronics. The digital advertizing campaigns were active during January and February, 2014. They were tracked with ColombiaWebMonitor™ technology.
Advertiser: Latam Airlines Group
Campaign: “Maraton de KMS”
Description: Mileage promotion (“Maraton de KMS”) for Lan Airlines customers who are Visa LanPass cardholders.
Sites: CanalRCN.com (Colombia), Caracol.com.co
Servers: e-Planning.net, GoogleSyndication.com (GoogleAdSense)
Advertiser: Toshiba Corporation
Campaign: “Encore Tablet”
Description: Toshiba “Encore Tablet” running Windows 8.
Sites: ElTiempo.com (Colombia), RincondelVago.com (Colombia)
Server: GoogleSyndication.com (GoogleAdSense)
Advertiser: LG Electronics Inc.
Campaign: “Carrera de la mujer”
Description: LG Ultra HDTV (formato de anuncios: Flash expandible).
Site: Yahoo! Colombia