Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of LAN, Toshiba and LG Electronics. The digital advertizing campaigns were active during January and February, 2014. They were tracked with ColombiaWebMonitor™ technology.
LAN
Advertiser: Latam Airlines Group
Campaign: “Maraton de KMS”
Lenguage: Spanish
Description: Mileage promotion (“Maraton de KMS”) for Lan Airlines customers who are Visa LanPass cardholders.
Sites: CanalRCN.com (Colombia), Caracol.com.co
Servers: e-Planning.net, GoogleSyndication.com (GoogleAdSense)
Toshiba
Advertiser: Toshiba Corporation
Campaign: “Encore Tablet”
Lenguage: Spanish
Description: Toshiba “Encore Tablet” running Windows 8.
Sites: ElTiempo.com (Colombia), RincondelVago.com (Colombia)
Server: GoogleSyndication.com (GoogleAdSense)
LG Electronics
Advertiser: LG Electronics Inc.
Campaign: “Carrera de la mujer”
Lenguage: Spanish
Description: LG Ultra HDTV (formato de anuncios: Flash expandible).
Site: Yahoo! Colombia
Server: e-Planning.net
Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.
