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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Best Buy

Big-box consumer electronics retailer Best Buy Mexico is opening a new store in Aguascalientes and 7 other stores in Mexico this year, bringing the total number to 42. Five of the new stores will open in five cities that will be new for the retailer, which will extend its presence to 15 states. The goal of reaching all 32 states. Best Buy intends to invest heavily in distribution centers and electronic control systems. José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico is a member of Portada´s Brand Star Committee LatAm. 

 

 

 

  • Natura &Co / Avon

Brazilian Natura &Co announced that it is acquiring Avon Products, Inc. in an all-share transaction, creating the fourth-largest pure-play beauty group in the world and a major force for good in the industry.The combination creates a best-in-class multi-brand and multi-channel beauty group, with direct connections to consumers on a daily basis. The group will hold leading positions in relationship selling through Avon´s and Natura’s over 6.3 million Consultants and Representatives, a global footprint through 3,200 stores, as well as an expanded digital presence across all companies. The combined Group is expected to have annual gross revenues of over US$10 billion, over 40,000 associates and be present in 100 countries. The expanded group will bring beauty to over 200 million consumers across the world, anytime, anywhere, every day. By adding Avon to a portfolio that already includes Natura, The Body Shop and Aesop, Natura &Co will enhance its ability to better serve its different consumer profiles and distribution channels and expand into new geographies. As part of this transaction, a new Brazilian holding company, Natura Holding S.A., has been created. Upon closing, the Board of Directors of the combined company will consist of 13 members, 3 of which will be designated by Avon. Closing is expected in early 2020.

 

  • Disney

Disney is about to kicked off a review of its entire global media planning and buying business, Adweek reports. The pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media for the entirety of Disney’s portfolio. Disney recently selected OMD Entertainment to handle U.S. media for 20th Century Fox. Disney spent around US$1 billion on measured marketing globally in 2018.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Life Fitness & Smart Fit

World leader in commercial fitness equipment Life Fitness will equip 450 Smart Fit gyms by the end of 2021 in the region. With more than 600 units distributed in Brazil, Mexico, Chile, Dominican Republic, Peru, Colombia, Argentina and Ecuador, Smart Fit grew 34% last year, reaching 2 million customers.For the next three years, the company’s goal is to continue to grow in the region. Among the plans is the purchase of equipment for 600 units, between new facilities and refresh. Considered as key accounts, the major fitness networks, such as Smart Fit, has a relevant representation on Life Fitness’ revenue.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.

 

  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.

 

 

  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Avon

Beauty brand Avon has consolidated its global media buying and planning business with agency Spark Foundry, following a formal review. Media Buying & Planning were previously handled by Publicis Media agency and WPP’s GroupM. From January 2019, Spark Foundry will “hub” the account from London. Key markets outside the U.S. include Argentina, Brazil, Colombia, Mexico, Poland, Russia, South Africa, the Philippines and the UK. Avon spent US$118 million on global advertising in 2017, according to its latest annual report. In 2016,Avon hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that came after the beauty brand separated from its global parent and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives.

 

 

  • Viva Air

Viva Air, Latin America‘s leading low-cost airline, announced a new direct international route between Miami and Santa Marta. This will be the first direct route ever offered between the two cities, with rates starting from US$174 USD round trip. Tickets are currently available to book on www.vivaair.com, with the first flights departing December 18th, 2018. Viva Air will operate 3 flights per week between Miami and Santa Marta on Tuesdays, Thursdays, and Saturdays at 10:38am. The airline has offered direct flights from Miami to Medellin since December 2015, carrying more than 150,000 passengers.With this new route, Viva Air will connect the region while further positioning Colombia as a major tourist destination for US travelers.

 

 

  • Volkswagen

Omnicom has been appointed Volkswagen´s creative AOR inEurope and South America. The German automaker will centralize its marketing to be run from four main hubs that it calls “powerhouses.” They are based in Berlin, New York, São Paulo and Beijing. VW previously used roughly 40 agencies globally. Omnicom’s PHD remains Volkswagen’s global media agencyAs VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico. WPP formed a new entity to handle the account called The VW Partnership. The review covered the automaker’s flagship VW brand, not its other nameplates, which include Audi.Volkswagen is the 61st-largest advertiser in the U.S. with US$746 million in spending last year, according to the Ad Age Datacenter. Globally, The Volkswagen company ranks sixth, at US$6.74 billion, according to the Ad Age Datacenter.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Foreo

The Swedish beauty and well-being brand Foreo, maker of facial cleansing brushes, electric toothbrushes & eye massagers, readies for global expansion in 2019. The beauty tech brand is now present in more than 200 duty free stores in 23 countries. According to Foreo’s Global Travel Retail Director Gary Leong  the brand´s expansion has already reached major capitals in Europe, North America, and Oceania (covering the entire Pacific Rim) and has started to spread in Latin America and the Middle East as well. North America, Latin America and Europe will be the brand´s main focus in 2019.Facial masks – with their roots in Asia – have been the most significant trend in the beauty in dustry and the most searched-for skincare term in 2017, according to Google.

 

  • Betterez

Betterez, a Toronto-based tech startup modernizing the ticketing and reservations systems of the ground travel industry, announced that it will be powering omnichannel ticketing and reservations for one of Latin America’s largest bus operators, Grupo Senda. The company transports over 75 million passengers yearly to over a thousand destinations. Grupo Senda operates nearly 800 routes across Mexico and the United States and helps millions of people who rely on it, often as their only mode of transportation. As more of its core passengers are purchasing tickets online and its US expansion continues, Grupo Senda selected Betterez to help them digitize more sales channels and get to know their customers better.The expansion into Latin America marks a significant milestone for Betterez. Using an agile approach to implementation, Betterez and Grupo expect a more rapid launch of phase one of the new ticketing and reservation system in September 2019.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Toyota

The Toyota Corolla, a perennial top seller among light vehicles in the U.S., is on the way with a new platform and feisty personality. While much of the US car market has swung to the booming crossover segment, not all consumers have backed away from cars. Toyota believes there are still pockets of opportunity for car sales with multicultural groups. African-American, Asian and Hispanic consumerswill be key targets as Toyota looks to maximize the sales potential of the 12th-generation Corolla, said Sam De La Garza, Toyota’s senior manager of small-car marketing. The Toyota sedan campaign will have a similar feel to the hatchback’s ads, which are based on the “Greater Than” tagline. The brand is also  developing ads that will target African-Americans, Hispanics, Asians and then total market. Although the Corolla ranks 11th overall when looking at the industry as a whole, it sits at No. 2 among Hispanic buyers, trailing only the Honda Civic. It’s No. 6 among Asian buyers and No. 7 for African-American consumers.

 

  • Avon

Beauty brand Avon has consolidated its global media buying and planning business with agency Spark Foundry, following a formal review. Media Buying & Planning were previously handled by Publicis Media agency and WPP’s GroupM. From January 2019, Spark Foundry will “hub” the account from London. Key markets outside the U.S. include Argentina, Brazil, Colombia, Mexico, Poland, Russia, South Africa, the Philippines and the UK. Avon spent US$118 million on global advertising in 2017, according to its latest annual report. In 2016,Avon hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that came after the beauty brand separated from its global parent and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives.

 

  • Hoy Health, LLC

Hoy Health, LLC has announced robust channel partnerships and reseller agreements with diverse healthcare and business entities, opening opportunities to bring quality healthcare programs and services focused on primary care to medically underserved and Hispanic populations. Hoy Health is an emerging health-tech company with solutions for individuals and institutional re-sellers that include affordable Rx drugs, chronic condition management programs and telehealth/virtual care. Hoy Health Establishes Key Partnerships Across Multiple, Varied Business Sectors; Meets Primary Healthcare Needs of Medically Underserved.According to Mario Anglada, CEO, Hoy Health. “Hispanics are the fastest growing population in the US, accounting for US$1.7 trillion in purchasing power.” Channel partners and resellers will offer products that span the Hoy Health ecosystem.

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • State Farm

Insurance giant State Farm, which consolidated its marketing business with Omnicom early this year, is reviewing its PR duties. According to sources, the process involves the company’s relationship with Interpublic’s Weber Shandwick, which has served as State Farm’s lead agency for nearly a decade. As the US’s largest property and auto insurer, State Farm has a hefty marketing spend; In 2016, the company reportedly spent US$726m. Along with smaller regional partners, State Farm works with some non-Omnicom shops, including Translation which has produced multicultural-targeted campaigns for the client.

 

 

 

  • Buffalo Wild Wings

Buffalo Wild Wings parent company Inspire Brands announced that it has chosen The Martin Agency as its new creative AOR after a competitive review. The appointment follows a media agency assessment that resulted in Mindshare picking up the account from Horizon Media. Buffalo Wild Wings spent about US$75 million on ads last year, according to Kantar Media.

 

 

 

 

  • Volkswagen

WPP has won Volkswagen‘s creative account in North America, following a seven-month global agency review. The incumbent in the U.S. was Interpublic’s Deutsch. Omnicom will handle Europe and South America. The German automaker will centralize its marketing to be run from four main hubs that it calls “powerhouses.” They are based in Berlin, New York, São Paulo and Beijing. VW previously used roughly 40 agencies globally. Omnicom’s PHD remains Volkswagen’s global media agency.As VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico. WPP formed a new entity to handle the account called The VW Partnership. The review covered the automaker’s flagship VW brand, not its other nameplates, which include Audi.Volkswagen is the 61st-largest advertiser in the U.S. with US$746 million in spending last year, according to the Ad Age Datacenter.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Fernando Monedero has started a new position as International Clients Lead & Regional Growth Director of IPG Mediabrands.

 

 

 

 

 

 

NIKE, Inc. announced that effective Dec. 1, Carl Grebert, currently the VP, GM of the Global Jordan Brand, will become the company’s new VP, GM of its Asia Pacific and Latin America (APLA) geography.

 

 

 

 

 

Juan Fernández and Jacint Sotorra are DDB Colombia new Creative Directors. They will work closely with André Pedroso, the agency new Chief Creative Officer.

 

 

 

 

Jorge Leonardo Palomera Ruiz took over as general manager of the CARD markets—Central America and the Dominican Republic—at Avon.

 

 

 

 

 

Havas Group Media has elevated Bret Leece to the newly created role of global chief data & innovation officer with immediate effect.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Avon

o0qmqhiy_400x400Avon has appointed Horizon Media as its Offline Media AOR to handle all of its non-digital media planning and activation in the U.S., following a review. Horizon will work alongside Creative AOR Terri & Sandy (T&S). Horizon is also Avon’s current media agency in the US.

 

 

 

 

 

  • Allstate 

Allstate Insurance Company has announced the launch of a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” emphasizing the importance of being in good hands.The campaign is the Hispanic iteration of Allstate’s “It’s good to be IN good handsSM,” which launched in May.  The campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. The first spot began airing October 11, highlighting the functionality and benefits of Allstate’s innovative mobile app, Drivewise, including discounts and rewards that consumers can obtain just for driving safely.The “Estar en buenas manos nos da más” campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including television, digital and mobile, online video, social media and radio. The ad campaign was developed by Allstate’s longtime Hispanic agency partner Lápiz USA.

  • Fiesta Mart

nnnFiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.The first 200 customers at each store’s celebration will receive a US$10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.Ongoing transitions of former Minyard stores will be occurring weekly through January.

  • Jarritos

Director, Diego Jarritos_LogoLuna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey“. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.Luna collaborated with Jarritos, along with agency of record, WALO Inc. because of his belief in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during this season when negative rhetoric seems to be running rampant. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.

Jarritos - "The Journey"

  • Droga5

c9danqu2_400x400Creative agency Droga5 will add media planning to its capabilities. The new offering will be delivered via Droga5’s communications strategy department led by Colleen Leddy.

 

 

 

 

  • Post Consumer Brands

Post Consumer Brands LogoFollowing a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLESTM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.Spark-MediaVest will remain Post Consumer Brands‘ media agency of record.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

 

  • BEF Foods

descarga-5Bob Evans Farms, Inc.’s grocery products division BEF Foods has appointed IPG Mediabrands’ UM as its’ media agency, according to Mediapost. UM will be responsible for traditional and digital media as well as search and paid social.The appointment follows a competitive review. The assignment does not include the company’s restaurant division which was not part of the review. BEF spent approximately US$3.6 million on ads in fiscal 2015.

 

 

  • Wonderful Pistachios 

richard_sherman_wonderful_pistachios_get_crackinWonderful Pistachios, known for its iconic “Get Crackin’” ads, launched its biggest “Get Crackin’” advertising campaign ever, investing US$55 million to support the largest pistachio crop in history. The irreverent and comedic commercials feature a really big star with the introduction of Ernie the Elephant. This pistachio-loving elephant refuses to work for peanuts and is voiced by WWE Superstar John Cena (“Trainwreck,” Fox’s “American Grit”).In the coming months, eight more commercials will air and pistachio lovers will witness Ernie’s unique take on elephant stereotypes, supermarket shopping, working out, lady squirrels and airport travel.Later this football season, two more spots feature Seattle Seahawks cornerback Richard Sherman schooling Ernie with his best defensive moves—and his famous trash talk—both on and off the field. The newest evolution of the “Get Crackin’” campaign was created by Wonderful Pistachios’s in-house creative team, Wonderful Agency. The campaign will be amplified by print and outdoor advertising, in-store POS, a large-scale digital and social media campaign, and public relations. In addition, Wonderful Pistachios and their new spokes-elephant Ernie are committed to elephant conservation and will soon announce how they will join the herd in protecting the future of elephants worldwide. (Check out our interview today with Adam Cooper, VP Marketing at Wonderful Pistachios).

 

  • Buchanan’s 

c1hjxsbb_400x400Buchanan’s, a luxury Scotch whisky brands, announced the launch of a new, national marketing campaign ­- Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered Sunday evening. To help amplify the influence of Latino greatness in culture, Buchanan’s has partnered with global Latin music superstar J Balvin for its Es Nuestro Momento campaign. Balvin embodies the brand’s belief that true greatness comes from embracing who you are and where you come from.Created in 1884 by James Buchanan, one of the great businessmen of his time and a pioneer in the world of whisky, Buchanan’s has more than 130 years of authentic heritage. The brand has long been a favorite among Latinos and is the largest premium Scotch brand in Latin America. The “Es Nuestro Momento” campaign debuted on Telemundo and CNN. It will continue to be brought to life through out-of-home advertising, television spots, digital ads, with dedicated responsible drinking creative, social media, and a consumer contest launching in 2017.

https://youtu.be/wWROLdwEwpY

 

  • Aflac

imageAmerican insurance company Aflac will debute a new ad campaign specifically geared for the Hispanic millennial audience during the Latin American Music Awards on Telemundo.  The new television ad called “Te Ayude” (“Help” in English) will air on Telemundo for the first time tonight during the Latin American Music Awards show and will continue to air nationally on major Spanish language networks through late November beginning on Monday, Oct. 10. The 30-second ad is intended to highlight that “Aflac te ayuda a proteger tu bolsillo” (“Aflac helps you protect your pocket”) from the financial challenges of an unexpected illness or injury.The multi-channel campaign will include local radio in select markets, digital advertising, social media and online videos in addition to the television commercial spot. Aflac worked with Conill Advertising, Saatchi’s U.S. Hispanic agency, on the campaign. Viewers can engage via social media (@AflacDuck) and visit Aflac’s “Winners of the Night” section on www.telemundo.com.

 

https://youtu.be/wTXBa5qj55I

  • Avon

descarga-6New Avon LLC announced the launch of a bold new advertising campaign – “This is Boss Life” – which celebrates the flexibility, freedom and financial opportunity of becoming an Avon Representative. “This is Boss Life” will run on national broadcast, digital, print and radio media in the U.S. beginning in October.The television campaign encourages audiences to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss. The campaign heroine is a passionate woman, stuck in a passionless job – until she discovers a brand new life as an Avon Representative. In the print advertising, Avon Representatives are at the center of the campaign to inspire new recruits through their real-life stories of success. The ads feature: The Millennial, the Momtrepreneur & the Power Couple.The campaign was created in partnership with female-owned advertising agency TERRI & SANDY. Horizon Media led the media planning and buying. The :60 second digital, and :30 broadcast and radio ads began airing on October 7, and print ads will be seen in November and December issues of women’s magazines. Avon’s social and digital channels will be extending the “This is Boss Life” campaign message with custom social media filters, YouTube videos and more.

  • The HERDEZ® Brand

images-1For five consecutive years, the makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, have celebrated the Day of the Dead, a culturally rich and historic holidays that resonates among many societies alike. This year the HERDEZ® Brand celebrates the Day of the Dead by encouraging participants to create their own works of art around the holiday through the “Día de los Muertos Celebration Through Art” Contest. One lucky grand prize winner will be selected to receive US$3,000 cash while 100 honorable mention winners will receive a custom sugar skull t-shirt. To enter the “Día de los Muertos Celebration Through Art” Contest participants can download any one or all of four unique Day of the Dead custom page coloring contest designs available exclusively on www.HerdezTraditions.com/DayofTheDead.Once downloaded, participants can customize their coloring sheet, submit their entry via www.herdeztraditions.com and share on their Instagram and Facebook accounts- enticing their followers to vote for them. The entry with the most votes received will secure the US$3,000 grand prize. The contest will run fromOctober 4, 2016 through November 4, 2016.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Richemont

imagesSwitzerland-based luxury goods company Richemont has launched a global media agency review, according to MediaPost.The company spends around US$400 million on ads annually, including US$135 million in the U.S.Publicis Media’s Optimedia was the incumbent of the largest portion of the company’s media assignment, including North America. The firm’s brands include Cartier, Montblanc, Baume & Mercier and Piaget.

 

  • Coty

descarga-5Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year. Publicis Media will work in close collaboration with Beamly, Coty’s internal digital social and programmatic agency. The combined Coty assignment will span sixteen markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brands Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.

  • el Jimador

4ryoy7cf_400x400el Jimador, #1 selling tequila in Mexico and official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with “The Ultimate Fan Experience” as part of the brand’s soccer platform. Now through September 30, fans are invited to enter for the chance to win an exclusive trip to Chicago to watch Mexico’s National Soccer Team take on Panama on October 11, 2016. In addition, winners will have pre-game access to observe player warm-ups on the field. Each winner will receive the trip for two, with round-trip airfare, two nights of hotel accommodation in downtown Chicago, and transportation to the stadium on game day. Fans are invited to enter by texting “Chicago” to 68405 or visiting http://ultimatetrip.eljimador.com/ to complete a submission form. The match will air on UniMás Network LIVE from the Toyota stadium in Chicago on October 11. Ed Carias, senior brand manager of El Jimador, was one of the participants at last week’s Hispanic Sports Marketing Forum (the first day of #Portada16).

 

  • Sofia Vergara & Avon

photo-4-4-512x288Award-winning actress Sofia Vergara and Avon celebrated the launch of So Very Sofia by SofiaVergara, a vivacious new fragrance. The fragrance launched exclusively through Avon. Bold and feminine, the fragrance combines succulent fruits with tropical florals and fragrant herbs for an addictive scent.The scent evolves to reveal a heart of delicate Flor de Mayo Orchid, the national flower of Colombia, Sofia’s native country.Avon fragrances are available exclusively through Avon Representatives. Avon LLC generated over us$1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. Avon features iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories.

  • Colgate-Palmolive

make-the-u-bannerIn celebration of Hispanic Heritage Month, Colgate-Palmolive announced its third annual partnership with the Hispanic Heritage Foundation (HHF) to launch the company’s Haz la U™educational grant program, now in its eighth year. To promote the importance of education among Latinos and help get them on the path to higher education, Colgate will support the HHF’s Youth Awards program through its community service category, which focuses on community-minded students who have demonstrated excellence in volunteerism and leadership in 10 regions across the nation, totaling up to US$100,000 in grants.Eligible students can apply for grants via Colgate.com/HazLaU through October 15, 2016. Thirty-one Hispanic high school students will be selected by the Hispanic Heritage Foundation to receive the Haz la U™ educational grants to help finance their first year of college.With versions in English and Spanish, her story can be seen on Colgate’s YouTube channel.

  • Brisk® Iced Tea

jeppbevb_400x400Brisk®, the iced tea brand known for its bold flavors, launched the #BriskMode Accelerator Program today, in celebration of Hispanic Heritage Month. #BriskMode empowers aspiring artists to creatively express what their own heritage means to them through art, music and fashion design. The program also provides an online platform with virtual inspiration from influencers in the art, music and fashion fields, and resources that stimulate creative self-expression and provide opportunities for amplified exposure of their artistic passions.The #BriskMode contest entry period opens today, September 15, and runs through Friday, October 7. During this time, budding creatives can visit the #BriskMode website, www.BriskMode.com, to submit art, music and fashion designs to enter for a chance to win a trip to Long Beach, California. The #BriskMode contest is open to U.S. residents who are 18 years of age or older (19 in Alabama or Nebraska).The contest will produce five winners.Creative Director Aerosyn Lex will design a limited-edition T-shirt inspired by his own heritage to commemorate the #BriskMode program.

  • Mary Kay Inc.

1Mary Kay Inc. is breaking ground on a new 480,000 square foot U.S.-based global manufacturing and research and development facility located on a 26.2 acre plot of land in Lewisville, Texas. The new US$125 million building will support the company’s future needs in producing skin care, color cosmetics and fragrances for more than 3.5 million Mary Kay Independent Beauty Consultants in more than 35 countries.The criteria for selecting the new site included employee and logistical considerations, as well as proximity to the company’s other North Texas facilities, including its global headquarters in Addison, a distribution center in Carrollton and a warehouse facility in Dallas.The beauty company employs more than 500 manufacturing and R&D employees and produces up to 1.1 million products per day, of which 57 percent are exported to Mary Kay’s international markets.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Boehringer Ingelheim

descarga (2)Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) has announced that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative. Aimed at engaging and educating Hispanics with type 2 diabetes, which Don Francisco is affected by, Cuida Tu Don provides resources for treatment options and tips for long-term healthy lifestyle choices.The Conoce a Don Francisco sweepstakes prize includes round-trip airfare for two to Miami, hotel accommodations, and transportation to-and-from a private dinner with Don Francisco. Entries can be submitted by visiting www.ConoceADonFrancisco.com. In order to join the conversation about the sweepstakes, friends and family can share their stories on social media using #ConoceADonFrancisco. The winner will be chosen by June 16, 2016, and the trip will take place between June 27 and July 1, 2016.For official sweepstakes rules, terms and conditions and to enter the Conoce a Don Francisco sweepstakes, please visitwww.ConoceADonFrancisco.com. For helpful tips and resources in Spanish about type 2 diabetes, please visit www.CuidaTuDon.com, and always remember to speak to your healthcare provider about any questions or concerns you may have.

  • Ben & Jerry’s® 

ben and jerryIce cream maker Ben & Jerry’s  is tackling a not so new challenge: the nation’s democracy. The company chose North Carolina to launch its newest flavor and “Democracy Is In Your Hands’ campaign because it is at the epicenter of the fight for voting rights in the United States. Almost immediately following the 2013 Supreme Court decision invalidating a critical section of the Voting Rights Act of 1965, North Carolina passed a package restrictive voting policies that disproportionately impact black, Hispanic, and younger voters. The Democracy Is In Your Hands campaign is a year long effort focused on getting fans and citizens alike to take a stand in support of democracy that truly represents the needs of all Americans. The campaign will engage hundreds of thousands of Americans around an evolving set of calls to action, including Voting Rights Act reauthorization and voter registration. The Empower Mint flavor brings the campaign to life in freezer cases around the country. The flavor is a creamy peppermint ice cream laden with fudge brownies and fudge swirls. It can be found at Ben & Jerry’s scoop shops nationwide as well as at retail locations in pints as a Limited Batch flavor. To learn more about Ben & Jerry’s Democracy Is In Your Hands Campaign, visit benjerry.com/democracy.

  • Sofía Vergara&Avon 

by sofiaAward-winning actress Sofia Vergara and Avon announced a partnership to launch So Very Sofia by Sofia Vergara, a vivacious new fragrance.  Sofia designed the scent to speak to today’s strong, powerful, beautiful modern woman. So Very Sofia is a floral-based fragrance and this warm and fruity scent encourages women to never be afraid to be their true selves. The scent will launch exclusively through Avon this fall and captures Sofia’s passion and confidence.The fragrance was inspired by a bold woman: one who is her own muse and who encourages others to live life with passion. Both feminine and powerful, she’s not afraid to flaunt her beauty, and is always true to herself. The fragrance will be available exclusively through Avon Representatives and will be US$36.

  • Taco Bell

GoNj3QwY_400x400Taco Bell is renovating four California locations with new seating  and lighting elements to become more like a “chic loft” than a fast-food taco restaurant, Adage reports.Four company-owned locations in Orange Country, Calif. will get the new looks this summer, along with plans to expand last year’s new Cantina design to more urban locations this year.The latest designs were worked on internally and follow September’s Cantina openings in Chicago and San Francisco. Cantina locations, with open kitchens and in some cases alcohol on the menu, may also get an expansion. The next city being considered for the so-called urban development is Atlanta, Taco Bell said. Taco Bell remodeled about 600 restaurants last year and opened another 275. The chain has about 7,000 U.S. restaurants and plans to build another 2,000 restaurants by 2022. Taco Bell is not the only U.S. chain giving itself a bit of a makeover.Taco Bell is owned by Yum Brands.

Join us at PORTADA Mexico!

@BoehringerUS .@AvonInsider @SofiaVergara @tacobell @benandjerrys

What: Direct Sales and Social Selling are very connected. Noone knows this better than Rebeca Ricoy, Senior Manager of Digital Strategies at Avon NoLA. Ricoy speaks to Portada about the evolution of the company, which is focused on direct cosmetics sales, toward the adoption of digital platforms, as well as the challenges that the company is facing in the process. Ricoy is one of the many major brand marketers that will be participating at #PortadaLat, which will take place in Miami on June 8-9.
Why It Matters: LatAm is one of the regions that Avon is betting on the most. When it comes to revenue, Brazil is the brand’s largest market, and Mexico is the second-largest. At the global level, Avon has six million representatives, and LatAm is one of the regions that contributes the most to that statistic. In 2015, for example, 650,000 new representatives joined the company in Mexico.

Rebeca Ricoy
Rebeca Ricoy, senior manager of digital strategies at Avon NoLA

Portada: What challenges is Avon facing in terms of going from direct sales to digital/social sales? 

RR: “To us, even though we are going digital, direct sales will be maintained because we have representatives that recommend Avon products to their friends on social media. Independently of that, we have two great challenges: on the one hand, Internet penetration in Mexico is low compared to that of other countries. On the other hand, an important part of our consumer base today is made of women from a lower socioeconomic level, and older women, many of which have no access to technology. We need to incorporate more digital representatives and train our current salespeople to explain the great benefits of digital tools.”

Portada: With digital development, are direct sales more complicated?

RR:” No. Direct sales are still occurring, and even more so in Latin countries where human contact and “buying from a friend” is much more powerful than a store without a face.”

“The challenge is to give our representatives the different technological tools so that they can multiply their business and take advantage of the digital boom.”

Portada: How have consumers reacted to the evolution of the brand towards digital?
RR: “We have two targets: our consumers and our representatives. In both cases, our trend toward digital has been well-received. Especially since we re-branded through “Beauty with a Purpose” last year. This re-branding came with a 360 strategy for content strongly supported by digital. The evolution is slow, but the goal is clear.”

Portada: What challenges does marketing through digital platforms present?

RR: “There are various challenges, on the one hand, speaking to and staying relevant to the final consumer without leaving our representatives behind. On the other hand, generating adequate tools to increase earning opportunities  through platforms so that representatives can adapt to change and take advantage of it.”

Portada: What role do social media platforms play for Avon in LatAm?

RR: “They are key to communicating and interacting with our representatives and final clients. It is a great thermometer for us. It’s so relevant that we have made large investments in the last two years in which we have pushed more and more toward digital media. Of our digital investment budget, 90% goes to social media.”

Portada: Which do you use the most?

RR: “For our target and category types, the networks we use the most are Facebook, Instagram, YouTube and Twitter (in that order of importance). We are starting to explore Pinterest, although we know that this network is very niche, but aligned with our target.”

Portada: Do you use influencers?  

RR: “We still haven’t done that as much as we wanted, but we are working on some projects that integrate influencers. It doesn’t matter if they are local or multicultural, as long as the audience coincides with the target of Avon NoLA.”

Portada: How do you choose them? Do you use some type of software or special agency?

RR: “Our digital, media and public relations agency makes recommendations together; each one uses its own analytics and listening tools to come up with the best proposal. Internally, we have our own market research area that can help us understand if they are relevant to our market and our representatives.”

Portada: What other challenges do you think Avon faces? 

RR: “One of the greatest challenges we will have is attracting a younger, more digital target that can help us evolve the business. To do this, we need to scale our social sales, connecting those who look for beauty products with those that sell them through a solid digital platform to offer an experience that integrates the consumer and the representative.”

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Wyndham Hotel Group/Argentina ::: Maxus – Campos Verdes :::  Jeroglificos by Agency David ::: Avon – Global:::

  • Wyndham Hotel Group/Argentina

bnnbbnbBuilding on more than 16 years of experience in Argentina, Wyndham Hotel Group has announced the debut of its namesake brand, Wyndham Hotels and Resorts®, in Argentina with the opening of the 141-room Wyndham Nordelta Tigre Buenos Aires.Located across from Nordelta Bay in Tigre, Wyndham Nordelta Tigre Buenos Aires is the only in the city accessible by land and river and is just 60 km away from Buenos Aires’ Ezeiza International Airport, 35 km from the Buenos Aires city center, and 15 km from the Tigre’s train station. The partnership with AADESA, the property’s operating company, allows Wyndham Hotel Group to capitalize on the distribution and marketing support.Wyndham Hotel Group includes over 7,760 properties worldwide and more than 150 hotels in Latin America and the Caribbean. InArgentina, the company has been present for more than 16 years since the opening of the first Howard Johnson hotel in 1999. Alongside the Howard Johnson, Ramada, and TRYP by Wyndham brands, the opening of Wyndham Nordelta Tigre Buenos Aires marks the 35th property for the company, which is now the largest international group in the country.

  • Campos Verdes / Argentina

mmmmGroupM media agency Maxus has been chosen by Alicorp as its new media agency for its brand Campos Verdes. Maxus will provide planning and online media buying services for the brand. In addition toCampos Verdes, Alicorp has Plusbelle, Zorro, Limol, Cristal, Gran Federal, Suave Federal, Limzul, Don Italo, Nutregal, Okebon, Castello Ponte and Eruocake in its portfolio.

 

 

  • “Jeroglíficos”/ Argentina

descarga (3)Agency David, creatively led by Joaquin Cubria and Ignacio Ferioli, has released its new spot “Jeroglíficos” for IRSA Propiedades Comerciales, for the holidays. The ad is based on the idea that while holidays are a very lovely time,  are also days when people feel overwhelmed by the responsibilities and gifts they need to do, to the point that Christmas loses its charming. The spot centers on the illusion behind a gift, on how nice it is to make or receive presents and how that feeling is renewed with each generation.

 

  • Avon / Global

v1Q326p1_400x400International cosmetic brand Avon said it had reached an agreement with a private investment firm designed to boost the company’s performance. Cerberus Capital Management will invest US$605m (£406m) in Avon. As part of the agreement, the North American division will be separated from the rest and mostly controlled by Cerberus. Avon’s sales in North America accounted for just 14% of the company’s revenue in 2014. Sales in Latin America made up nearly half of the company’s total sales during that year. Cerberus will focus on creating new product lines and new incentive structures for its sales representatives. The firm will also make a separate US$435m investment for a minority stake in the international brand, Avon Products.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Church & Dwight

descarga (4)New Jersey-based company Church & Dwight Co. is reviewing its media agency business after a decade with the same shop, Adage reports.The company owns brands like Arm & Hammer, Trojan and Oxiclean.It has worked with WPP’s Maxus for about 10 years. The packaged-goods giant is spending over US$200 million a year. More than 20% of the company’s media budget is allocated to digital platforms.Church & Dwight follows an unprecedented number of marketers reviewing their media agency business this year, including Procter & Gamble, Unilever, Coca-Cola, L’Oreal and Sony, among others.

 

  • El Jimador Tequila

El Jimador Tequila kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or “Día de los Muertos.” This holiday, commemorated on Nov. 2, honors those who have passed away and celebrates them through altars, music, food and art. To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau.Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.

  • AVON

descarga (5)Singer Fergie launches the next chapter in her partnership with Avon with Outspoken Party! by Fergie, a new fragrance for women that captures the electric feel of a party through deliciously fruity and floral notes.To celebrate the fragrance launch, Avon hosted an event in New York, featuring an exclusive panel discussion with Fergie and three Avon Representatives. Outspoken Party! is the fifth scent in Fergie’s best-selling Outspoken line with Avon. To celebrate the launch, throughout the month of October, Avon is donating US$5* to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.The Avon Representatives in attendance are starring in this new branding effort, which is largely powered through digital channels, tapping into high-reach editorial, video and social media platforms.

  • Avocados From Mexico

afm-contestAvocados From Mexico is making its second Super Bowl appearance, after its success during the big game in February with an ad from its “First Draft Ever” campaign.GSD&M will be in charge of the effort while Havas Media handles the buying chores. The ad will run during the first commercial break of the Feb. 7, 2016 telecast on CBS and is part of a new marketing push, “Always There,” touting the year-round availability of Mexican-grown avocados.For the upcoming game, 30-second ad slots have been selling for US$5 million.Avocados From Mexico views the Big Game telecast as one key component in a broader campaign.

  • JetBlue/Seaborne Airlines

_u6w7zXG_400x400JetBlue and Seaborne Airlines have begun selling flights under a codeshare agreement that will offer customers increased travel options and new destinations throughout the Caribbean. Connections will be made via San Juan’s Luis Muñoz Marín International Airport (SJU).Customers flying on JetBlue and Seaborne will enjoy the benefit of traveling on a single ticket . Flights are available for purchase  on JetBlue.com.JetBlue will place its ‘B6’ designator code on eight Seaborne Airlines routes allowing JetBlue customers to reach more destinations in the Caribbean on a single itinerary:Anguilla (AXA),Tortola, British Virgin Islands (EIS),Dominica (DOM),Nevis (NEV),St. Kitts (SKB),St. Maarten (SXM),St. Thomas, U.S. Virgin Islands (STT),St. Croix, U.S. Virgin Islands (STX).The routes add to JetBlue’s already extensive list of destinations in the Caribbean and Latin America including Grenada, Curacao, Antigua and Mexico City. Additionally, flights to Quito, Ecuador begin in February 2016.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • BVI  – South America

The government of the British Virgin Islands has disclosed that it will pay JGBlackBook $144,000 annually to market the British Virgin Islands (BVI) in South America, which includes countries like Brazil and Argentina.During a press briefing last week  Premier and Minister of Tourism Dr. D. Orlando Smith disclosed that JGBlackBook will start working in the South American market next month.

  • Rolls Royce

Roll-Royce Motor Cars has appointed Engine to handle its global marketing communications activity, following a pitch against M&C Saatchi with Lida, The Corner and Leo Burnett’s luxury arm Atelier.The global account will be lead by Engine’s digital direct specialists Partners Andrews Alridge, drawing on expertise from Engine Strategy and Fuel. The business will be run out of Engine’s London office, with support from offices in New York, Shanghai and the Middle East.

  • ARAMARK

ARAMARK, a global leader providing innovative food, facility management and uniform services, has signed Draftfcb Chicago as its worldwide advertising and marketing agency-of-record (AOR.) The step is a first for the company and effective immediately.According to ARAMARK officials, the company sought an agency partner to supplement its internal capabilities and contribute to the strong business growth it has been experiencing. “We were seeking a partner with the creativity and strategic thinking to complement our business strategy,” said Frank Mendicino, President, Strategic Assets and Chief Strategy Officer. “The Draftfcb team displayed that and more, demonstrating the best grasp of our vision for ARAMARK plus the reach of a strong global network.”The company previously worked with multiple agencies on a project basis and reviewed a number of firms before deciding to consolidate its business at Draftfcb. Draftfcb will focus on ARAMARK’s business-to-business advertising and marketing needs, including brand identity work as well as fully integrated, 360-degree marketing for all aspects of its business.

  • AVON / JWT – Brazil

JWT Brazil will be working with AVON in the country as its advertising agency. JWT have been already working with the brand for the digital works.Before the pitch, AVON´s account was in the hands of Grey 141.

  • American International / Tetra Pack / Dunkin Donuts – Colombia

Ogilvy & Mather Colombia has announced that will be working with three new accounts in Colombia: American International Group Inc, Tetra Pack and Dunkin´Donuts. The agency will be in charge of the BTL, ATL and digital works for the brands.

  • HTC – Global

Taiwanese smartphone manufacturer HTC has teamed up with Hollywood actor and director Robert Downey Jr. in a two-year deal to be the face of its newly-launched ‘Change’ marketing global campaign.

  • TCL – Argentina

TCL has chosen Scarpato agency to produce its advertising campaign in the country. The company is represented by Radio Victoria Fueguina SA in Argentina.