A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- BVI – South America
The government of the British Virgin Islands has disclosed that it will pay JGBlackBook $144,000 annually to market the British Virgin Islands (BVI) in South America, which includes countries like Brazil and Argentina.During a press briefing last week Premier and Minister of Tourism Dr. D. Orlando Smith disclosed that JGBlackBook will start working in the South American market next month.
- Rolls Royce
Roll-Royce Motor Cars has appointed Engine to handle its global marketing communications activity, following a pitch against M&C Saatchi with Lida, The Corner and Leo Burnett’s luxury arm Atelier.The global account will be lead by Engine’s digital direct specialists Partners Andrews Alridge, drawing on expertise from Engine Strategy and Fuel. The business will be run out of Engine’s London office, with support from offices in New York, Shanghai and the Middle East.
ARAMARK, a global leader providing innovative food, facility management and uniform services, has signed Draftfcb Chicago as its worldwide advertising and marketing agency-of-record (AOR.) The step is a first for the company and effective immediately.According to ARAMARK officials, the company sought an agency partner to supplement its internal capabilities and contribute to the strong business growth it has been experiencing. “We were seeking a partner with the creativity and strategic thinking to complement our business strategy,” said Frank Mendicino, President, Strategic Assets and Chief Strategy Officer. “The Draftfcb team displayed that and more, demonstrating the best grasp of our vision for ARAMARK plus the reach of a strong global network.”The company previously worked with multiple agencies on a project basis and reviewed a number of firms before deciding to consolidate its business at Draftfcb. Draftfcb will focus on ARAMARK’s business-to-business advertising and marketing needs, including brand identity work as well as fully integrated, 360-degree marketing for all aspects of its business.
- AVON / JWT – Brazil
JWT Brazil will be working with AVON in the country as its advertising agency. JWT have been already working with the brand for the digital works.Before the pitch, AVON´s account was in the hands of Grey 141.
- American International / Tetra Pack / Dunkin Donuts – Colombia
Ogilvy & Mather Colombia has announced that will be working with three new accounts in Colombia: American International Group Inc, Tetra Pack and Dunkin´Donuts. The agency will be in charge of the BTL, ATL and digital works for the brands.
- HTC – Global
Taiwanese smartphone manufacturer HTC has teamed up with Hollywood actor and director Robert Downey Jr. in a two-year deal to be the face of its newly-launched ‘Change’ marketing global campaign.
- TCL – Argentina
TCL has chosen Scarpato agency to produce its advertising campaign in the country. The company is represented by Radio Victoria Fueguina SA in Argentina.