A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Wyndham Hotel Group/Argentina ::: Maxus – Campos Verdes ::: Jeroglificos by Agency David ::: Avon – Global:::
- Wyndham Hotel Group/Argentina
Building on more than 16 years of experience in Argentina, Wyndham Hotel Group has announced the debut of its namesake brand, Wyndham Hotels and Resorts®, in Argentina with the opening of the 141-room Wyndham Nordelta Tigre Buenos Aires.Located across from Nordelta Bay in Tigre, Wyndham Nordelta Tigre Buenos Aires is the only in the city accessible by land and river and is just 60 km away from Buenos Aires’ Ezeiza International Airport, 35 km from the Buenos Aires city center, and 15 km from the Tigre’s train station. The partnership with AADESA, the property’s operating company, allows Wyndham Hotel Group to capitalize on the distribution and marketing support.Wyndham Hotel Group includes over 7,760 properties worldwide and more than 150 hotels in Latin America and the Caribbean. InArgentina, the company has been present for more than 16 years since the opening of the first Howard Johnson hotel in 1999. Alongside the Howard Johnson, Ramada, and TRYP by Wyndham brands, the opening of Wyndham Nordelta Tigre Buenos Aires marks the 35th property for the company, which is now the largest international group in the country.
- Campos Verdes / Argentina
GroupM media agency Maxus has been chosen by Alicorp as its new media agency for its brand Campos Verdes. Maxus will provide planning and online media buying services for the brand. In addition toCampos Verdes, Alicorp has Plusbelle, Zorro, Limol, Cristal, Gran Federal, Suave Federal, Limzul, Don Italo, Nutregal, Okebon, Castello Ponte and Eruocake in its portfolio.
- “Jeroglíficos”/ Argentina
Agency David, creatively led by Joaquin Cubria and Ignacio Ferioli, has released its new spot “Jeroglíficos” for IRSA Propiedades Comerciales, for the holidays. The ad is based on the idea that while holidays are a very lovely time, are also days when people feel overwhelmed by the responsibilities and gifts they need to do, to the point that Christmas loses its charming. The spot centers on the illusion behind a gift, on how nice it is to make or receive presents and how that feeling is renewed with each generation.
- Avon / Global
International cosmetic brand Avon said it had reached an agreement with a private investment firm designed to boost the company’s performance. Cerberus Capital Management will invest US$605m (£406m) in Avon. As part of the agreement, the North American division will be separated from the rest and mostly controlled by Cerberus. Avon’s sales in North America accounted for just 14% of the company’s revenue in 2014. Sales in Latin America made up nearly half of the company’s total sales during that year. Cerberus will focus on creating new product lines and new incentive structures for its sales representatives. The firm will also make a separate US$435m investment for a minority stake in the international brand, Avon Products.