Washington D.C based El Tiempo Latino is one of the main digital and print properties in the U.S. Hispanic market. El Tiempo Latino aims to provide its audience with truth-based information, particularly through reliable news media in Spanish, CEO and publisher Javier Marin tells Portada.
Pernod Ricard, M&T Bank, Domino’s®… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
Celebrity Cruise Lines, Anhelo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
The NFL recently started the second year of its “Por la Cultura” campaign. Portada talked with Javier Farfan, Cultural Marketing Strategist at the NFL, about this campaign that celebrates Latino heritage throughout the year. Find out what insights it is based on, how the campaign is executed, its results, and what’s next.
Lee, Visit Ford Lauderdale, California Department of Public Health (CDPH), … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Why CTV advertising offers a unique opportunity for political campaigns, when targeting Hispanic voters. With the 2022 general election fast approaching, political ad spending is
The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.
Toyota, Risa, New York Mets, Honda… and other brands targeting the U.S. consumer right now.
National conservative Spanish-language media network Americano Media and Audacy just announced an agreement through which Americano Media programming will be broadcast on Audacy’s 790 AM (WAXY-AM) in the Miami, Florida, market, which as of October 3 became Radio Libre 790. We spoke with Jorge L. Arrizurieta, President of Americano Media, about the transaction and his company’s expansion plans.
PepsiCo’s Manzanita Sol, Daniel’s Jewelers… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
With marketing for 2023 healthcare enrollment in full swing, it is time to revisit effective Healthcare marketing strategies.
Portada interviewed healthcare-expert Enrique Zamora, founder and director of Belén Medical Centers, about what is to be done.
New report reveals that Hispanic households in the U.S. are bigger streamers, with an average of seven connected TV apps.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
AT&T, PATRÓN Tequila, Naw… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
Genomma Lab + Amazon, Wolverine Worldwide… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
In this article presented by El Tiempo Latino, Chase and CENTURY 21 executives talked about how to create and communicate diversity equity and inclusion initiatives to internal stakeholders and consumers at a recent Portada Live knowledge-sharing event for brand marketers.