Toyota, Risa, New York Mets, Honda….

Toyota, Risa, New York Mets, Honda… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.

• Toyota

Toyota invites drivers to create legendary moments in the all-new 2023 Sequoia with the “Live Legendary” campaign.  “Recognizing stories of people in their moments of epic experiences, the ‘Live Legendary’ campaign exemplifies the bold qualities of the all-new Sequoia,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. The fully integrated targeted campaign was developed by Saatchi & Saatchi, with consideration of the mainstream audiences across America. The campaign showcases the SUV’s space for families who need it – whether that be to haul passengers, gear or both, and is highlighted below. The “Live Legendary” Sequoia campaign extends across CTV, digital video, digital content, paid social, and programmatic. High profile prime and sports programming includes Sunday Night Football, NBA, FOX, NASCAR and more. Digital content/video includes partners such as Yahoo, Hulu, Paramount, YouTube and more. Partnerships include Pinterest, Tastemade, Spotify, and Moveable Feast via Fexy Relish, among others. Paid Social runs across Facebook, Instagram, Twitter and Pinterest.

• Risa

Actress, director, entrepreneur and activist, Eva Longoria and Heyday announced the launch of Risa, a new multi-functional stove-to-table cookware line that brings people together to make memories in the kitchen. Risa, meaning laughter in Spanish, is a natural extension of Eva’s established love of food, cooking, and togetherness with her Mexican heritage-inspired cookbook, Eva’s Kitchen: Cooking with Love for Family and Friends, tequila brand Casa Del Sol, and upcoming CNN cuisine-focused docuseries Eva Longoria: Searching for Mexico. The Risa brand ethos is rooted in Eva’s personal philosophy; the kitchen is at the heart of every memory. Risa is the first celebrity-led partnership brand for Heyday, a platform pioneering a marketplace-native approach to eCommerce brand building. Heyday incubates and accelerates digital brands for today’s consumers by combining technology, data, and capital to introduce products that they will reach for every single day.  

• Christmas Tree Shops

Christmas Tree Shops^® (CTS) announced the launch of a new brand campaign in time for the holiday season. . The campaign showcases that no two people CTS the same way, and through imagery and copy, highlights CTS products in relatable moments like celebrating an occasion, pampering a pet or updating your home. The new campaign is packed with fun, humor, happiness and excitement that speaks to customers and new CTS fans of all ages. “We wanted to capture the fun of shopping at CTS with a word that defines it all: CTS-ing. Whether you’re browsing the aisles for fun or decorating your home with your latest purchases, you’re CTS-ing,” said Owner and CEO Pamela Salkovitz. “It’s all about finding bargain prices on your favorite things. Because we’re the go-to store for all decorating, celebrating and everyday needs, we strive to make every shopping experience a happy one that starts in the store and follows you home.” In addition to the new marketing campaign, the value retailer has also implemented other initiatives as part of an ongoing rebranding mission. CTS returned its tagline to “Don’t you just love a bargain?” which perfectly sums up the brand’s essence. To improve the overall user experience and inspire customers, CTS is redesigning its website. The layout will be more visually appealing with inviting imagery to illustrate how shoppers can CTS in their day-to-day lives. Plus, there will be helpful how-to videos, tips and tricks for decorating to entertaining.

• New York Mets

On the heels of their 101-win season, ranking second all-time to their 108-win 1986 World Series title team, the New York Mets launched a new brand campaign, “These Mets,” which will surround New York City during the MLB Postseason. The integrated campaign, running over the next few weeks, celebrates the 2022 New York Mets as a talented, spirited, and different breed of New York baseball. These Mets advertisements will surround popular spots around New York City and within MTA subway tunnels and trains, including the Shuttle and 7 Line. Additionally, the campaign features vignettes from current and former Mets players, Postseason game watches at neighborhood bars, special events at Citi Field, and opportunities to meet Mr. and Mrs. Met at NYC landmarks. Every activation and opportunity to meet Mets notables will be powered by social media and shared with media partners ahead of time. Together with the Mets’ in-house creative and content teams, creative agency FCB New York developed the “These Mets” concept, and full-service agency Giant Spoon secured the media placements for the campaign.

• SimpliSafe

 SimpliSafe^®, maker of home security systems, unveiled a new multi-channel advertising campaign, titled “In Here.” The campaign highlights the enormous responsibility associated with protecting someone’s home and life, underscoring how together, SimpliSafe’s advanced technology and industry-leading professional monitoring can deliver on the company’s mission of “every home secure.” “In Here,” which will air across TV and digital channels, is a noteworthy departure from SimpliSafe’s most recent creative, which took a more humorous tone and featured a fictional burglar. “As a company, we believe that security is a fundamental necessity. Which is why we are laser focused on providing advanced security that is also accessible and affordable,” said Scott Braun, Chief Growth Officer and Head of Marketing at SimpliSafe. “We hope that this campaign conveys just how seriously we take our mission to protect people, and that our customer-obsessed team is singularly focused on keeping them safe when it matters most.”

• Honda