AT&T, PATRÓN Tequila, Naw, Expedia, … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
AT&T
AT&T has released its latest ad campaign featuring Javier “Chicharito” Hernandez, which ensures that everyone gets the best deals on the newest generation of iPhones. Both the final ad and the BTS went live on AT&T’s social channels last Friday, September 16th. The national advertising campaign will run nationally on broadcast, digital, and audio platforms starting last Friday and through the fall. The campaign affirms that AT&T OFFERS the best deals on every device, whether a customer is brand new to AT&T or has been with the carrier for years. The TV spot was created by Dieste.
PATRÓN Tequila
PATRÓN Tequila, one of the world’s number one super-premium tequila*, is collaborating with the acclaimed and like-minded visionary—Mexico City-based sculptor, Sebastian—to unveil the 2022 limited-edition PATRÓN Mexican Heritage Tin in celebration of Hispanic Heritage Month. Released annually, the limited-edition PATRÓN Mexican Heritage Tin is brought to life by a new artist each year that visually shares the stories, traditions, and culture of Mexico through stunning one-of-a-kind designs.For this year’s limited-edition PATRÓN Mexican Heritage Tin, Sebastian tells the story of one of the oldest traditions in Mexico that continues to be honored at PATRÓN Tequila—the harvesting and cutting of agave piñas. The boldly crafted and vibrant tin design is an overhead view of the agave heart—one of the three, 100% naturally perfect ingredients that is masterfully combined to create PATRÓN Tequila. The design is inspired by the detailed cutting process of the agave piña that’s steeped in natural geometric design, and a key component of the handcrafted production process by our familia of jimadors.The limited-edition PATRÓN Mexican Heritage Tin includes a bottle of PATRÓN Silver, and is available at local retailers nationwide in the US as well as select international markets for an SRP of US$59.99 while supplies last. Additionally, the tin can be purchased online.
NAW
The National Association of Wholesaler-Distributors (NAW) announced the launch of a new public affairs campaign in support of the American Innovation and Choice Online Act, or U.S. Senate Bill 2992. The campaign pushes back on Amazon’s anticompetitive behaviors on their marketplace platform and its poor treatment of third-party sellers. You can view an explainer video below:
Amazon has a troubling history of taking data from third-party sellers on its platform to create similar products that show up prominently in the marketplace while the original small business product disappears or falls deeper into the search results. This is blatantly unfair and leaves small businesses at a disadvantage when competing against Amazon. Many third-party sellers also view Amazon as a bully who is constantly strong-arming them and threatening to kick them off the platform. For the majority of sellers, there is no real alternative marketplace for them to sell on if they are kicked off of Amazon’s platform.Amazon continues to grow its monopolistic power by acquiring grocery stores, healthcare facilities and so much more. When is it going to be enough? How much longer until we live in the United States of Amazon? Let’s pass S.2992.
At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Appleseed’s
The age and size inclusive apparel retailer Appleseed’s debuts its first national television campaign for the first time in the brand’s over 75-year history. With a renewed focus on driving brand awareness, Appleseed’s is celebrating their classic, timeless clothing anchored in enduring American style with their commercial debut, first ever celebrity collection, and the announcement of a new loyalty program. For over 75 years, Appleseed’s has provided exclusive style, great fit, and amazing value to millions of customers. The brand’s campaign – ‘Inspired By You.’ – salutes the brand’s heritage by featuring distinct New England-inspired fashion, designed for everyday and every occasion. In addition, this fall Appleseed’s is introducing a curated selection of Martha Stewart Outerwear, the first celebrity collection offered by Appleseed’s.Finally, Appleseed’s is excited to launch Appleseed’s Rewards Club, the brand’s new multi-tender loyalty program. Appleseed’s Fall Campaign debuted on September 6th across national, local, and digital channels. The ad was developed and produced in coordination with internal creative and Appleseed’s agency of record, Marketing Architects.
Rémy Martin
Rémy Martin has teamed up with Chef and TV personality Alejandra Ramos, Interior Designer and Lifestyle expert Evette Ríos, and Mixologist Alex Valencia to celebrate Hispanic Heritage month and honor the Latino tradition of Sobremesa, a post-dining tradition that embraces the appreciation of people and time. Together, Alejandra and Alex will create an array of innovative and savory Latin American-inspired cuisine and cocktails that pay homage to Sobremesa. Evette Ríos will share her style, decor, and entertaining home tips for celebrating the ritual of Sobremesa with family and friends. To capture the essence of Sobremesa, Rémy Martin will bring the partnership to life with curated craft cocktails created by Mixologist Alex Valencia. Alex Valencia’s Rémy Martin-inspired cocktails highlight the opulent and complex flavor profiles of Rémy Martin 1738 Accord Royal and Rémy Martin Tercet. The Rémy Coquito, made with Rémy Martin 1738 Accord Royal, is sweetened with the richness of condensed milk, indulgent cream of coconut, and evaporated milk; topped with the warm, floral notes of vanilla extract, and garnished with grated cinnamon and nutmeg. The Tercet Tropical, made with Rémy Martin Tercet is infused with vibrant and fruitful notes of pineapple, apricot vanilla jam, and lime juice; garnished with dehydrated pineapple, and lights up a new path for cognac drinkers with its unique blend of exotic and elegant aromas.To bring the flavor of Sobremesa to cocktail aficionados across the nation, Rémy Martin will join forces with Cocktail Courier to create seasonal and fresh Latin-inspired cocktails representative of the classics.The Rémy Martin Sangria kit, which evokes a sense of unity and convivial exchange around the table, will be available from September 15th – October 15th at a suggested retail price of $89.99 for the first 50 kits, and $119.99 thereafter. The Rémy Coquito, a festive favorite of Puerto Rican origins, is typically made at home from a recipe passed down through generations. The Rémy Coquito kit will be available from October 15th – November 15th at a suggested retail price of $84.99. Both kits will be available on Rémy Martin’s website and cocktailcourier.com.
Expedia®
Expedia® unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voice-over reminds travelers of the unique benefits of traveling with Expedia. Acknowledging that the passion fruit goes by many different names across Latin American communities, “Maracuyá” showcases a montage of travel moments with the passion fruit at their center. The ad is an extension of the Expedia “Glimpses” campaign which launched in May, and will be available in both Spanish and English, a next step in Expedia’s strategy to connect with Latino travelers in the U.S. The Spanish version of the ad began airing earlier this week in the U.S. on Spanish-language TV networks and cable channels, and the English version will follow.”Maracuyá,” produced by Anomaly, is the first of various initiatives Expedia will be rolling out in the upcoming weeks as part of the company’s largest-ever marketing campaign focused on reaching the U.S. Latino traveler.
Travel Nevada
Noble Studios, the Nevada based creative digital performance marketing agency, has been awarded the brand and creative contract for Travel Nevada, the state’s destination marketing organization (DMO). Noble Studios, the digital agency of record for Travel Nevada since 2018, responsible for the TravelNevada.com website and managing digital performance strategies, will expand its scope to handle brand strategy and create and launch new marketing campaigns in 2023.The agency received a two-year contract with an option for automatic renewal toward a potential four-year term.
Lotto.com
Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has appointed Havas as its first creative agency of record following a competitive pitch process. Havas will be responsible for elevating Lotto.com’s awareness across the country and launching the platform’s first-ever brand campaign.The agency will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September.
Lotto.com: ‘Welcome to WINever’ from Havas on Vimeo.
NFL
NFL launched the “Por La Cultura” (for the culture) campaign, which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community. The initiative introduces new partnerships and activations designed to celebrate “la cultura Latina.” With a large and passionate Latino fanbase, as well as a number of Latino players, personnel and Legends, the NFL and its clubs are committed to celebrating the diverse cultures within the community. The campaign kicks off with a new spot titled “The Celebration,” featuring award-winning actor and recording artist Anthony Ramos (of Hamilton, In the Heights and the newest member of the Marvel Cinematic Universe). Featured alongside NFL teams and players, Ramos takes viewers on a journey that celebrates the vibrancy, commonalities and differences within the Latino fanbase. Donning a NY Jets jersey to rep his home of NYC, Ramos opens the video saying, “It’s about family, mi familia.” From the way the community shows up “por la cultura” (for the culture) to the way fans are authentically themselves, “The Celebration” is a true tribute to the Latino community and their football fandom.
Highlights of the campaign include:
- First-ever “Por La Cultura Mixtape,” which comprises a series of exclusive tracks, including “Rómpela” featuring Yandel, El Alfa and Will.I.Am. This is the first track on the mixtape and backdrop of “The Celebration.”
- Launch of the “Por La Cultura” Music Series, which will bring unique local music concerts and experiences to fans in key markets. Celebrity musical talent participating include Piso 21, Dimelo Flow, DJ Camilo, DJ Livia, Sofia Reyes, and Gera MX, among others.
- New content series on El Snap NFL on Instagram will feature a collaboration with celebrity cleat designer,Marcus Rivero, who will design a series of shoes and cleats for players and coaching staff from a number of teams.
- Partnership with the Hispanic Heritage Foundation (HHF), the exclusive sponsor of the Youth Sports & Fitness Awards category this season, which will recognize Latino youth who’ve contributed to the sports and fitness arenas. Winners will be announced later this season and will receive grants in support of their college education and/or to enhance their community service efforts.
- Hispanic Alliance for Career Enhancement (HACE) collaboration, as HACE delivers impactful and culturally sensitive learning content to small and large corporate groups, empowering Latino employees to become better leaders at work, at home and in their communities.
