Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Issue 26. Q2 2007

Down for the count: audit companies face tough questions.
Tapping into the $20 Billion Latino Youth Market.
Corporations Buy Spanish Keywords and Hispanic Online Display Advertising.
More than a third of Hispanic Media is Bilingual or English.
Trends in Latin American and Hispanic Online Media.
Broadband Entertainment.
Content Providers and Advertisers Reach Latinos.

[AddIssue]Portada26[/AddIssue]

Editorial Staff @portada_online

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

Meet & Learn
Portada Live Events

U.S.

September, 19, 2024

April, 10, 2025

Latin America

September, 19, 2024

April, 10, 2025

Popular Now

Boost Your Sales

Betterware de Mexico, State Farm, Casey’s, Verizon…

Seven Brands Targeting the U.S. Consumer Right Now: Tequila Don Julio, GoPuff, Marco’s Pizza…

Lowe’s, Rockstar Energy Drink & More Sales Leads

McDonald’s French Fries-scented Billboards Coming to the U.S? Dove, BACARDÍ® Rum & More Brand Initiatives

Who is Moving Now

Changing Places: Pfizer Welcomes a New Consumer Marketing Lead and Other Marketing Appointments

Changing Places: FIFA Has a New Head of Partnership Management, Unidad Editorial, Publicis Health Media…

Changing Places: San Diego FC’s New Appointment’s Objective of Revolutionizing Soccer in the USA and More…

Changing Places: Kraft Heinz Has a New Head of Inclusive Marketing and More Movements in The Industry…

The Latest

Bacardi’s Laila Mignoni Tells It All About the Camila Cabello Multiyear Partnership

How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.

Betterware de Mexico, State Farm, Casey’s, Verizon…

Betterware de Mexico, State Farm, Casey’s, Verizon…and more brands targeting the U.S consumer right now.

Changing Places: Pfizer Welcomes a New Consumer Marketing Lead and Other Marketing Appointments

Lauren Scarpati joins Pfizer, bringing digital health marketing expertise. Explore more recent appointments.

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…