Issue 26. Q2 2007
Down for the count: audit companies face tough questions. Tapping into the $20 Billion Latino Youth Market. Corporations Buy Spanish Keywords and Hispanic Online Display
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Down for the count: audit companies face tough questions. Tapping into the $20 Billion Latino Youth Market. Corporations Buy Spanish Keywords and Hispanic Online Display
It’s no secret that U.S. Hispanics are more responsive to direct mail than the general market. The conventional wisdom explaining this is that since Hispanics are targeted with less mail pieces than their general market counterparts
Emerging Markets
Women's Magazines and Digital Properties
As online usage and cell phone usage among Latinos increases, broadband technology and broadband content providers are entering the Hispanic market.
Internet TV is proving to be an important revenue driver for large Hispanic and Latin American portals.
The Latin American online market space has evolved a lot and is increasing in sophistication.
In the last few months, activity in the Hispanic Stock Imagery Market has been increasing. What is the size of this market? Who
are the most important players? A Q&A with Laritza Lopez, owner and founder of Real Latino Images.
According to research by Portada (see box alongside) more than a third of all Hispanic media targets Hispanics bilingually or in English.
California is far and away the biggest Hispanic market in the U.S. Among California residents, approximately 35.2% of the population is Hispanic, comprising almost 13,000,000 Latinos.
Covering Industry Conferences of Interest to Portada Readers
There isn’t much good news in the U.S. print media industry these days. But continued growth can be seen in the Community Newspaper Sector which is posting circulation growth, increasing revenues and profits and, last but not least, high editorial quality.
Major corporations are adapting their strategies and buying search and online display advertising. Sarah Carberry, Sr. Account Executive at Google, recently told Portada about the features of a recent geo-targeted campaign retailer Albertson’s did around the “Quinceañeras” theme.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year.
The need for trusted auditing within Hispanic digital media is plain. It is the very cornerstone of the advertiser/publisher relationship