Issue 26. Q2 2007
06/01/2007
Down for the count: audit companies face tough questions. Tapping into the $20 Billion Latino Youth Market. Corporations Buy Spanish Keywords and Hispanic Online Display
June 1, 2007
Centro en: El stock de imágenes en el mercado hispano
06/01/2007
En los últimos meses, la actividad en el mercado de imágenes español ha ido incrementándose. ¿Cuál es el tamaño de este mercado? ¿Quiénes son los jugadores más importantes? Una entrevista con Laritza López, dueña y fundadora de Real Latino Images.
La promesa de la Publicidad vía TV Web y Video
06/01/2007
La TV por Internet está resultando ser un conductor importante de ingresos para los grandes portales hispanos de América Latina.
Business Meets Personal: Variable Data Printing and the Hispanic Direct Mail Approach
06/01/2007
It’s no secret that U.S. Hispanics are more responsive to direct mail than the general market. The conventional wisdom explaining this is that since Hispanics are targeted with less mail pieces than their general market counterparts
Broadbanc Content Providers Work Towards Advertising and Subscription Based Models
06/01/2007
As online usage and cell phone usage among Latinos increases, broadband technology and broadband content providers are entering the Hispanic market.
The Promise of Web TV and Video Advertising
06/01/2007
Internet TV is proving to be an important revenue driver for large Hispanic and Latin American portals.
Hot Trends: Search, Video, and the Financial, Automotive and Real Estate Categories
06/01/2007
The Latin American online market space has evolved a lot and is increasing in sophistication.
Focus on: The Hispanic Stcok Imagery Market
06/01/2007
In the last few months, activity in the Hispanic Stock Imagery Market has been increasing. What is the size of this market? Who
are the most important players? A Q&A with Laritza Lopez, owner and founder of Real Latino Images.
More than a Third of Hispanic Media is Bilingual or English
06/01/2007
According to research by Portada (see box alongside) more than a third of all Hispanic media targets Hispanics bilingually or in English.
Truly the Golden State for Hispanic Advertisers
06/01/2007
California is far and away the biggest Hispanic market in the U.S. Among California residents, approximately 35.2% of the population is Hispanic, comprising almost 13,000,000 Latinos.
Analysis: The Continued Strengh of Communithy Newspapers…
06/01/2007
There isn’t much good news in the U.S. print media industry these days. But continued growth can be seen in the Community Newspaper Sector which is posting circulation growth, increasing revenues and profits and, last but not least, high editorial quality.
Corporations Push to Buy Spanish Keywords and Hispanic Online Display…
06/01/2007
Major corporations are adapting their strategies and buying search and online display advertising. Sarah Carberry, Sr. Account Executive at Google, recently told Portada about the features of a recent geo-targeted campaign retailer Albertson’s did around the “Quinceañeras” theme.
Tapping into the $20 billion Latino Youth Market
06/01/2007
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year.
Down for the Count: Audit Companies Face Tough Questions
06/01/2007
The need for trusted auditing within Hispanic digital media is plain. It is the very cornerstone of the advertiser/publisher relationship