MillerCoors has appointed Rudy Rodriguez as senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing.
MillerCoors has appointed Rudy Rodriguez as senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing.
General Mills’ Hispanic media and marketing platform Que Rica Vida is relaunching. The print publication is now published 6 times a year and circulation has been increased from 250,000 to 1 million, making it the magazine with the highest circulation targeting Latinas in the U.S.
An in-depth report with all the competitive intelligence you need to have about Hispanic magazine media. 35 magazines tracked: What mags folded and why? Which ones were launched? Key circulation data plus 5 Key Trends to take into account. Companies mentioned: Abasto, AARP, Auto a Fondo Media, Arbol Publishing Group, Construguia, DIRECTV, Maya Publishing Group, Meredith Hispanic Ventures, Disney/ GW Publishing, Eclipse Marketing, Hearst, Hispanic Business Media, General Mills,
Impremedia, Latina Media Ventures, Latin Press Inc., Mundial Group, Kraft Foods, Time Inc., Televisa Publishing and Digital, Vida y Salud Media Group.
The Latina Bloguera, or in plain English the “mummy blogger” is an emerging force in the Latin Marketing and Media World (e.g. see how General Mills used Latina bloggers when it relaunched its Que Rica Vida site earlier this year). Guess what? According to Research by Latism, almost three quarters of Latina Blogueras blog primarily in English and most feel that being a Latin has helped them find sponsorships and readers.
Que Rica Vida’s website, published by General Mills which also publishes the namesake magazine, was recently relaunched.
Que Rica Vida’s website, published by General Mills which also publishes the namesake magazine, was recently relaunched.
Que Rica Vida’s website, published by General Mills which also publishes the namesake magazine, was recently relaunched.
General Mills Inc. today unveiled a re-designed version of its successful, Spanish-language, lifestyle web site for women, QueRicaVida.com, at a Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Several Latina celebrities, including actress Adamari Lopez, Despierta America! morning show host Karla Martinez, and Univision Network health spokesperson, Dra. Aliza, were also present for the unveiling, along with several hundred invited guests.
The digital division of Univision Communications Inc. today announced the launch of its new vertical site, “Cocina” (Cooking) on Univision.com. The new vertical site is Univision.com’s first-ever fully dedicated cooking resource. General Mills Inc. will have exclusive sponsorship.
An in-depth look at General Mills Hispanic Marketing Strategy as presented by Rodolfo Rodriguez, Multicultural Marketing Director of General Mills during his keynote speech at the Third Annual Hispanic Digital and Print Media Conference. (Lea aquí la versión en español de este artículo)
Una mirada profunda a la estrategia de mercadeo hispano de General Mills presentada por Rodolfo Rodríguez, director de Marketing Multicultural de General Mills durante su presentación en la Tercera Conferencia Anual Hispana de medios digitales e impresos.
Corporate America is increasingly interested in reaching Hispanics via custom marketing programs and, in particular, custom publications. General Mills and Fisher Price keep expanding the circulation of their custom publications and so does Kraft.
Unilever’s Hispanic products: General Mills, Martha Stewart.
Unilever’s Hispanic products: General Mills, Martha Stewart.
Nékter Juice & Tajín, Aldi, Lowe’s and other brands targeting the U.S. consumer right now.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Visit Mexico, Shiseido… and other brands targeting the U.S. consumer right now.
Chipotle, Sparkling Ice® beverages, Rémy Martin…. and other brands targeting the U.S. consumer right now.
Publicis Gets Walmart, Target, Match.com, Taco Bell, Neiman Marcus, Miller Lite….. and other brands targeting the U.S. consumer right now.