The digital division of Univision Communications Inc. today announced the launch of its new vertical site, “Cocina” (Cooking) on Univision.com. The new vertical site is Univision.com’s first-ever fully dedicated cooking resource.
Kevin Conroy, president of Univision Interactive Media, Inc. said “This is a truly comprehensive new product, including seamless integration between online and mobile platforms, interactive tools, and a terrific user-generated content experience. It’s a great example of the new model for our sites.”
The “Cocina” vertical site provides a rich platform for users to publish their own recipes and share them with the larger Hispanic community. The online website features:
- Hundreds of delicious recipes from around the world. Plus, users can add their own recipes and photos to their “Mi Cocina” (My Kitchen), and send recipes and ingredient lists directly to their mobile phones.
- Users can personalize their experience by sharing, rating and commenting on recipes, and bookmarking their favorites from other users to their “Mis Favoritas” (My Favorites) recipe section.
- Exclusive video and cooking tips from celebrity chefs from popular Univision, TeleFutura, and Galavisión shows, including “Despierta América” (Wake-Up America), “¡Qué Sabor!” (Such Flavor) and “Delicioso” (Delicious), among others.
- A completely revamped design with easy navigation and stunning photos.
- A recipe search tool allows users to browse by meal, country, ingredient and more.
- From the mobile website, users can view their “Mi Cocina” section, rate recipes and add to their recipe favorites list.
- A dynamic “Cocina” widget will soon be featured, which users will be able to embed on their blogs and social networking profiles across the Internet. Users will also be able to create personalized widgets using their recipe uploads and bookmarked favorites, as well as view recipe sections from other users.
As the first “Cocina” advertiser across online and mobile, General Mills Inc. will have exclusive sponsorship of the “Cocina” widget and is sponsoring key areas of the site, including the recipe section. General Mills has category exclusivity within Baking, Snacks, Yogurt, Soups, Meal Planning Alternatives and Breakfast Cereals.
Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that’s 54 percent of all online Hispanics age 18 and older. With more than 11 million U.S. Hispanics reporting that they really enjoy cooking and trying new recipes, the “Cocina” vertical site is serving this audience with culturally relevant offerings they can use on a daily basis.