Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting – the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion page-views over the last 12 months, according to Univision.
"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences," said Javier Saralegui, president of Univision Online.
First launched in 2000, Univision.com offers original and exclusive entertainment, news, sports, services and shopping opportunities across 12 specialty channel destinations geared toward the interests of today's Hispanics.
“Working with Revenue Science will enable our advertisers to deliver their campaigns directly to high-value audiences such as Automotive, Personal Finance, and Wireless, no matter what page of our site they are on,” said Tom Arrix, SVP of Sales at Univision.com.
"The need for online media to deliver relevant advertising based on users' actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com,” said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. “The size and importance of the Hispanic audience grows every year and Univision's implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively.”