Changing Places [24-A]
Diana Backlund (Agencia Efe), Carlos Montemayor (Rumbo), Dilys Tosteson Garcia (La Agencia de Orci), Sofia Escamilla (Anita Santiago Advertising), Liliana Ary (Rumbo), Tina Jordan (AAP), Isabel Cortez (Tu Vida).
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Diana Backlund (Agencia Efe), Carlos Montemayor (Rumbo), Dilys Tosteson Garcia (La Agencia de Orci), Sofia Escamilla (Anita Santiago Advertising), Liliana Ary (Rumbo), Tina Jordan (AAP), Isabel Cortez (Tu Vida).
Behavioral targeting firm Revenue Science has been selected by Univision Online to help deliver more relevant advertising through behavioral targeting.
Diana Backlund (Agencia Efe), Carlos Montemayor (Rumbo), Dilys Tosteson Garcia (La Agencia de Orci), Sofia Escamilla (Anita Santiago Advertising), Liliana Ary (Rumbo), Tina Jordan (AAP), Isabel Cortez (Tu Vida).
New publication to focus on banking relationships.
A Q&A with Michelle Morgante, the Assistant Bureau Chief of the Associated Press in Miami.
The cross-promotional partnership will include print, radio and television.
Al Día (Dallas/Ft. Worth) will move to a controlled distribution model for its single copy circulation effective Monday, January 23. Does this mean “victory” of the free newspaper versus the paid newspaper concept? Mike Cano, General Manager of Al Dia, answers….
The combined circulation of the top five Hispanic magazines (People en Español, Latina, Selecciones, TV y Novelas and Vanidades) will rise by 7% in 2006 to 1.545 million. The (combined) CPM (cost per thousand) will rise by 2.9%. A Portada® study.
New publication to focus on banking relationships.