Telemundo took the stage at yesterday’s Google’s second Hispanic Forum in Manhattan to announce a deal with NBC’s iVillage brands to create iVillage Mujer de Hoy, a multiplatform, bilingual content destination targeting Hispanic women. The offering will exist online at both iVillage and Telemundo.com, and includes cross-promotional efforts and a presence on Telemundo’s morning show Levántate.
iVillage is a division of NBC Universal. With the announcement Telemundo enters the coveted online media sectors targeting Hispanic women (mothers) sector. Recent media launches in this niche include Mamas Latinas and Cosmopolitan Latina, a new magazine published by Hearst targeting Latinas in English.
