Latin Interactive World: Cuponzote – Interview with G. Giacomán
In today’s Latin Interactive World, Portada interviewed Gerardo Giacomán, CEO of Cuponzote, the online coupon site started in the Mexican city of Monterrey.
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In today’s Latin Interactive World, Portada interviewed Gerardo Giacomán, CEO of Cuponzote, the online coupon site started in the Mexican city of Monterrey.
Dr Pepper Snapple is trying to put its marketing dollars where it sees the best returns, shifting resources to local from national advertising, onto social media and toward the fast-growing Hispanic demographic, The Wall Street Journal reports. While total dollars spent may rise only slightly, the company says it is getting more impact for its spending.
Goldman Sachs intends to sell its stake in Argentina’s Multimedia Group Clarin, according to an announcement by the New York headquarted financial institution. Grupo Clarin is Argentina’s largest media group.
Telemundo took the stage at yesterday’s Google’s second Hispanic Forum in Manhattan to announce a deal with NBC’s iVillage brands to create iVillage Mujer de Hoy, a multiplatform, bilingual content destination targeting Hispanic women.
Google’s YouTube has partnered with Colombian actress Sofía Vergara and independent producer and former NBC Chairman Ben Silverman to launch NuevOn, a bilingual, Hispanic-targeted pop culture and celebrity-oriented channel on the video platform.
In today’s Latin Interactive World, Portada interviewed Gerardo Giacomán, CEO of Cuponzote, the online coupon site started in the Mexican city of Monterrey.