In what was a creative way to engage users with the website’s brand, Quepasa’s online beauty contest – which was a joint effort with Ford Models – has concluded.
Four winners were selected, two by Ford Models and the other two by the Quepasa community, who submitted votes online.
Robert Stearns, CEO of Quepasa, said that the campaign was successful in generating increased traffic to the site and that the contest will likely be repeated in the future.
How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.
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The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…
