Changing Places [27-A]
05/14/2007
James G. Foley {Vertis}, David Haymore { Una Vez Mas}, Randy Stockdale {Lopez Negrete}.
May 14, 2007
Toyota Targets Puerto Rico with Interactive Campaign
05/14/2007
Uses Puerto Rican talent and dialect to zero-in on target.
Mexicanal Launches Ad-Supported Web Portal
05/14/2007
Joint venture between Castalia Communications and Cablecom.
At the MPA Conference in NYC
05/14/2007
Publishers, agencies convene to discuss future of Hispanic magazines.
Changing Places
05/14/2007
James G. Foley {Vertis}, David Haymore { Una Vez Mas}, Randy Stockdale {Lopez Negrete}.
Lay of the Land: Latin American and U.S. Hispanic Mobile Markets
05/14/2007
A Q&A with Eugenio Velasco, mobile services director for Televisa. Opportunities for magazine publishers.
Macy’s’ CMO Lays Down Gauntlet for Newspaper Industry
05/14/2007
Says industry must evolve to maintain retailer’s ad-investment.