Changing Places [27-A]
James G. Foley {Vertis}, David Haymore { Una Vez Mas}, Randy Stockdale {Lopez Negrete}.
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James G. Foley {Vertis}, David Haymore { Una Vez Mas}, Randy Stockdale {Lopez Negrete}.
Uses Puerto Rican talent and dialect to zero-in on target.
Joint venture between Castalia Communications and Cablecom.
Faces of QuePasa winners announced.
English–language pub will target Latinas.
Publishers, agencies convene to discuss future of Hispanic magazines.
James G. Foley {Vertis}, David Haymore { Una Vez Mas}, Randy Stockdale {Lopez Negrete}.
A Q&A with Eugenio Velasco, mobile services director for Televisa. Opportunities for magazine publishers.
Says industry must evolve to maintain retailer’s ad-investment.