Pretty soon Latina magazine will have company in the Hispanic magazine space targeting Hispanic women in English.
The glossy mag will be based in Miami and Mexico City and will have sections on celebrities, fashion, beauty, sex and news, as well as nutrition.
It will draw advertising from traditionally female-oriented categories, such as cosmetics and apparel. It will also offer interesting advertising options such as front cover flaps, which cover just a part of the cover in an unobtrusive fashion, containing the messaging on the inside flap.