Mark Larkin, SVP/General Manager of CNET is going to be one of the star speakers at our Portada Latin Online Video Forum in Miami on June 3. You will be able to hear first hand how CNET uses online video to engage a global audience of over 80 million users. Make sure to get your ticket plus 2 hotel nights for only US$ 699!
As it is expressed in the almost ubiquitous AOL ad, “Is TV dead? No, It’s connected” seems to be the spirit of the 2014 Digital Newfronts taking place in New York City this week. The four most striking news and trends from the 2014 Newfronts as seen by Portada’s editorial team.
AT&T along with The Chernin Group, which manages and invests in media businesses around the world, have announced the formation of a venture to acquire, invest in and launch over-the-top (OTT) video services. Both companies have jointly invested over US $500 million in funding to the venture.
Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the¨Super Accurate Soccer History¨ show.
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
Yahoo is supposedly developing its own video sharing platform to rival YouTube, and working on a plan to appeal some of YouTube’s most popular stars and networks to show their stuff on the site, according to what sources told Re/Code.
Our Latin Online Video Forum in Miami on June 3 will have the best and brightest in the red hot online video space. C-level marketers who will be providing top-notch insights include Josh Chasin Chief Research Officer, ComScore, Artie Bulgrin, SVP Global Research and Analytics, ESPN, Cynthia Evans, Regional Director of Strategy/GroupM Research Director and Javier Salas Rodriguez, Digital Acquisition Marketing Manager, American Express Mexico. Buy your tickets now and get 2 Hotel Nights on us!
Ebuzzing, global provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform (SSP) has merged to create the global video advertising group “Ebuzzing and Teads”. Ebuzzing and Teads, is intended to become the new global leader in online advertising through video and expected to generate US $100 million turnover this year, and going public and listing on the NASDAQ, New York in 2015.
Activia, Danone’s main yogurt brand, is launching a First Ever Global integrated Campaign ‘Dare To Feel Good’ Featuring the Colombian singer Shakira.The company is aiming to boost sales through this campaign, which kicked off last Sunday in 55 countries globally.
Webmoblink have entered the programmatic exchange fray, after launching its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform.
What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase
comScore, Inc. has released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.
Comcast has wrapped up its deal to buy FreeWheel, the Web video ad-serving company.The cable giant will end up paying US $360 million for the seven-year-old startup.
Because of its exploding usage Online Video is a very large opportunity for both brand marketers and media properties in the U.S. Hispanic and Latin American markets. This is particularly the case because Latin audiences vastly over-index in online video usage. That is why Portada is organizing the Latin Online Video Forum in Miami on June 3.
ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
What: Batanga Media is creating Batanga Studios, a division of the company which will be committed to the growth of digital video within the Hispanic digital
In a new report on the mobile ad market analyst Gartner expects global mobile advertising spending to reach $18 billion this year. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion. The estimated global mobile ad spending for the 2013 was $13.1 billion.
What: Multichannel Network MiTú has closed a licensing agreement with AOL to syndicate Hispanic video content over a wide array of AOL Hispanic digital properties. Why it
Hulu has introduced its 2014 lineup of new and returning Hulu Originals.Shows as “The Awesomes,” “Moone Boy,” “Behind the Mask,” “Quick Draw” and more are returning with new seasons.