Marketing To Hispanics: Taking The CMO’s Driver Seat (2011)
Sept. 22, 2011 – New York City, Scholastic Auditorium & Greenhouse with Rooftop Terrace Portada’s flagship annual Hispanic conference is an annual gathering of major
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Sept. 22, 2011 – New York City, Scholastic Auditorium & Greenhouse with Rooftop Terrace Portada’s flagship annual Hispanic conference is an annual gathering of major
One key panel during our 2011 Latam Advertising and Media Summit was “Panregional Marketing Approaches”, where Vertical3 Media’s, Juan Jose Nunez moderated three Latin American marketing heavyww
Increment of the Online Advertising Market.
Increment of the Online Advertising Market.
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Spanish-and Portuguese speaking audiences are a very important and growing segment of the world wide media, content and advertising industries. Did you know that the fourth largest newswire agency in the world is from Spain and mostly caters to Spanish speaking audiences worldwide? Yes, Spain's Agencia Efe only ranks after the Associated Press, Agence France Presse and the Chinese Xinhua news agency.
2010 Portada Panregional Media and Advertisig Summit: Reaching Pan Latin Audiences, 3rd June, Miami, Hotel Mandarín
New Lists Targeting Latin Consumers
New Lists Targeting Latin Consumers
La multinacional canadiense Suite101 Media Inc. anunció el lanzamiento de Suite101.net, la versión en español de su portal de Suite101.com de gran renombre internacional, el sitio en línea- cuenta con más de 2.500 colaboradores independientes.
The evolution of the Hispanic and Latin American online space happening at the speed of light. Telemundo and Yahoo just split after a two-and-ahalf year long partnership and announced new strategies
In challenging economic times, advertisers want to move the sales needle more than ever. That is where Direct Response Advertising and Lead Generation come in.
In recent years, Hispanic marketing efforts have become much more focused, as advertisers have increasingly come to regard the U.S. Hispanic population as the complex and heterogeneous market that it is.
In 2007, Texas Hispanics—commonly known as Tejanos—spent about $154 billion, according to state figures. The market share held by Hispanic consumers nationally rose from 5 percent in 1990 to 8.6 percent in 2007.
National advertising in Hispanic magazines amounts to approximately $150 million in annual revenue.
Disney, a blue-chip company and a household name, is the latest large company to launch a custom magazine targeting the Hispanic consumer
In challenging economic times, advertisers want to move the sales needle more than ever. That is where Direct Response Advertising and Lead Generation come in.
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