Sept. 22, 2011 – New York City, Scholastic Auditorium & Greenhouse with Rooftop Terrace
Portada’s flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States.
The Fifth Annual Hispanic Digital and Print Media Conference can be attended in combination with Portada’s Emerging Hispanic Markets Forum which will take place the day before (Sept. 21, 2011).
An important section of our 2011 event will be devoted to provide Leading “General Market” decision makers an opportunity to describe their Hispanic marketing approaches:
- Will their Hispanic marketing budgets increase in 2012? If so, why?
- How are these companies aligning their organizations to take advantage of the Hispanic opportunity?
Key Topics:
- What should Your Hispanic Content Marketing Strategy be?
- The Key Question: Hispanic Media ROI Measurement
- ROI of Hispanic Digital and Print Media Vehicles: A Conversation with Top Marketers
- Hot and hotter: Reaching Hispanic audiences through social networks and mobile marketing
- Keynote: “What Marketers and Media Targeting Hispanics can (should?) learn from BRIC Countries”
- CMO Interview: Tony Pace, CMO Subway, How does Subway capitalize on the Hispanic Opportunity?
- Back by Popular Demand! Advertiser Roundtables (with refined concept).
Confirmed Speakers
Portada’s flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States.
The Fifth Annual Hispanic Digital and Print Media Conference can be attended in combination with Portada’sEmerging Hispanic Markets Forum which will take place the day before (Sept. 21, 2011).
An important section of our 2011 event will be devoted to provide Leading “General Market” decision makers an opportunity to describe their Hispanic marketing approaches:
- Will their Hispanic marketing budgets increase in 2012? If so, why?
- How are these companies aligning their organizations to take advantage of the Hispanic opportunity
Testimonials from Past Events:
“Many companies need to realize that it is not about Marketing to Hispanics anymore, but to have an integrated marketing strategy. Portada has done a great job in that respect educating marketers and the business community about the importance of the Hispanic marketplace through relevant editorial content and informative conferences.”
(Gonzalo del Fa, Managing Partner – MEC)
“Attending Portada’s conferences has helped me by providing a soundboard of my peers for best practices and connected me to partners that have helped our business grow.”
(Kristyn Page, Multicultural Marketing Director – Macy’s)
“It’s a pleasure to be associated with Portada. Portada does a great job covering the Hispanic advertising and media space.”
(Steven Swartz, President Hearst Newspapers – Hearst)
“We thoroughly enjoyed the event and look forwards to next year.”
(Jean Luc Blakborn and JR Souza – Maximum TV)
“It was great to finally get to New York to one of your conferences it was fantastic and I am not just saying that!”
(Leslie Smith, Director of National and Mid-Market Sales – El Clasificado)
“You had a great turnout and it was great for us to be a part of it as there were a lot of clients and agencies of interest.”
(Mariana Toledo, Marketing Manager – Televisa Publishing and Digital)
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