Martin Kogan, CEO & Co-Founder at Headway Digital , provides Portada the 8 key trends for 2016 in the Latin American digital market.By 2016, users are expected to spend 3.15 hours on average using apps and the number of users with smartphones is expected to rise to 2 billion. “Although the most significant part of year – […]
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
According to ComScore, as revealed by its unique users statistics for the month of May, Google is the clear leader of the 20 most visited sites in Latin America, In most countries included in this article (Mexico, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, and Argentina) the giants Google, Facebook, Microsoft and Yahoo are in the top four positions. In some cases, local players are among the top 5 ranked properties.
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.
The recent Sizmek Viewability Benchmark Report, Winter 2015 shows that Latin America is the region with the highest CTRs (Click-Through Rates) for HTML5 Standard Banner ads with an average viewability threshold of 70% to 100%. However, in Latin America the CTR for HTML5 Rich Media ads with a viewability threshold of 70% to 100% was lower than […]
Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Juan Calvo and Leo Orsolini – Tribal Worlwide Buenos Aires ::: Jorge Martinez and Blanca de Lera – Mindshare ::: Ogilvy & Mather Colombia – Alvaro Melendez Ortiz ::: Rafael Esteve – Y&R Spain Click here for previous Latam Changing Places editions Agency […]
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Paulo Giovanni – Publicis Worldwide Brazil ::: Gabe Ibáñez – The Lift Mexico ::: Rodrigo de Matta, Ana Cavalcanti, Limberti Diego, Ilka Freitas and Peter Rabbit – JWT Brazil ::: Renato Loes and Jader Rossetto – Brazil ::: […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. VIMN – Carlos Penzini ::: Ebuzzing & Teads – Christophe Parcot ::: Fernando Monedero – Havas/MEC ::: AGEA Argentina – Tomás Salvagni::: Fernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Buyagift – Starcom Global ::: Airnbnb – Starcom Global ::: JWT – Blinks – Brazil ::: BPN – Scotiabank – Mexico::: CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF […]
Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in line with digital growth in general. As part of a recent Webinar, Alejandro Fosk, Senior Vice President, Latin America for comScore, Inc., highlights the major shifts in digital consumer behavior over the […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Martín “Nino” Goldberg – Young & Rubicam ::: Gustavo Marioni – Shackleton Chile ::: Helen Jurado – Cisneros Media Distribution ::: Priscyla Alves Laham – Microsoft ::: Martin “Nino” Goldberg has been appointed as regional creative director of Young […]
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.
The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.
