Verizon has launched AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months
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Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.
Trump’s Health and Human Services Department will cut spending on promotion of the Affordable Care Act to US$10 million for this sign-up seasons, down from US$100 million last year.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
Good news! Friends of La Liga can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13. US$ 299 instead of US $349 for two days with unique content and path-breaking networking opportunities!
Good news! Friends of Horowitz Associates can benefit from a US $150 dollar discount to attend #Portada17 (The Sports Marketing Forum on Sept. 13 PLUS the 11th Annual Multicultural Marketing and Media Conference on Sept. 14). US$ 449 instead of US $599 for two days with unique content and path-breaking networking opportunities!
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.
With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook’s efforts and investments are going into the creation of a major video advertising platform.
Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”
Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more…
Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.
Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they’re looking for and reduce infrastructure costs.
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.
Publicis Media’s Mediavest | Spark media agency is rebranding globally to Spark Foundry. Separately, the former Publicis agencies MV42 and Tapestry have been shut down and their personnel, still with predominantly multicultural planning and buying functions, has been integrated into other Publicis Media agencies.