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Janet Grynberg @grynberg_janet
10/30/2018

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

Mark A. Browne
10/22/2018

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.

Jerry Milani @gbpackjerry
10/15/2018

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.

Janet Grynberg @grynberg_janet
10/15/2018

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences’ motivations and behaviors around today’s dynamic video landscape.

Joe Favorito @joefav
09/27/2018

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.

Joe Favorito @joefav
09/24/2018

Nike Takes a Next Step With the Women of Mexico

Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.

Janet Grynberg @grynberg_janet
09/13/2018

Consumer Insights Roundup: 90% of Hispanics Stream Video on Mobile, 48% of U.S. Consumers Will Soon Own a Smart Speaker…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.

Mark A. Browne
09/05/2018

Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging

Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.

Editorial Staff @portada_online
09/03/2018

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Janet Grynberg @grynberg_janet
08/27/2018

Publicis Groupe’s Rishad Tobaccowala: “We Are No Longer Marketing to People, But to Gods”

Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.

Mark A. Browne
08/23/2018

Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Janet Grynberg @grynberg_janet
08/22/2018

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.

Janet Grynberg @grynberg_janet
08/20/2018

Curacao’s Ariela Nerubay: “We Embrace the Reality of New Consumers, Which is ‘We Buy Because We Aspire to a Better Life'”

Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.

Mark A. Browne
08/14/2018

Mar-Tech Roundup: Investor Beringea Pours US $5.5M Into Social Media Content Creator Popular Pays

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Janet Grynberg @grynberg_janet
08/09/2018

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.

Mark A. Browne
08/08/2018

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Mark A. Browne
08/01/2018

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

Janet Grynberg @grynberg_janet
07/31/2018

Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households

According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.

Janet Grynberg @grynberg_janet
07/27/2018

Consumer Insights Roundup: Choice Sequence Impacts Purchasing, Podcasting Engagement Soars

A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

Janet Grynberg @grynberg_janet
07/23/2018

The New Got Milk Campaign: 4 Cultural Attunement Insights

The unprecedented growth of the US multicultural population is calling all marketers into action; by analyzing how experienced companies deal with the cultural attunement question, we can gain helpful insights as to the most effective ways to approach it.

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