Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
– More from portada
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
FIFA Adds Women’s Soccer Strategy
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service
Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences’ motivations and behaviors around today’s dynamic video landscape.
#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
Nike Takes a Next Step With the Women of Mexico
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
Consumer Insights Roundup: 90% of Hispanics Stream Video on Mobile, 48% of U.S. Consumers Will Soon Own a Smart Speaker…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging
Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.
GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Publicis Groupe’s Rishad Tobaccowala: “We Are No Longer Marketing to People, But to Gods”
Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.
Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her
Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.
Curacao’s Ariela Nerubay: “We Embrace the Reality of New Consumers, Which is ‘We Buy Because We Aspire to a Better Life'”
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
Mar-Tech Roundup: Investor Beringea Pours US $5.5M Into Social Media Content Creator Popular Pays
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Block Chain Poised to Revolutionize Brands’ Connections with Customers
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households
According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.
Consumer Insights Roundup: Choice Sequence Impacts Purchasing, Podcasting Engagement Soars
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
