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6 Things We Learned During #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:


Dunkin’ Donuts Names Tony Weisman U.S. Chief Marketing Officer

Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.


Friends of Horowitz, Attend #Portada17 at a US $150 Discount!

Good news! Friends of Horowitz Associates can benefit from a US $150 dollar discount to attend #Portada17 (The Sports Marketing Forum on Sept. 13 PLUS the 11th Annual Multicultural Marketing and Media Conference on Sept. 14). US$ 449 instead of US $599 for two days with unique content and path-breaking networking opportunities!


MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.