MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
– More from portada
7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA
In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.
Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates
Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.
Major League Teams Need to Truly Connect with Hispanic Fans
Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.
#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More
The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
Pulpo’s New Rebrand Conveys Integrated Offerings Across Media, Digital Marketing and Content
Pulpo is about to announce three new sub-brands that will help expand the company’s services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.
Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales
We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.
Sotheby’s International Realty’s Kevin Thompson: “We Want to Create a Connection with Consumers Before They Even Think About Selling a Home”
What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs in digital marketing. Why it matters: The “digital first” approach to marketing by the Sotheby’s International Realty brand is winning the firm kudos for its groundbreaking use of video, virtual and augmented reality and will […]
Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
The Importance of Voice-First Experiences for Multicultural Moms, a Study by Social Lens Research
According to the Social Lens Research Voice Command Study, multicultural women are leading the way in the adoption of voice-based technology. Even though voice command is not yet mainstream, it is expected to become one of the leading technologies of the near future.
Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
FIFA Adds Women’s Soccer Strategy
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service
Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences’ motivations and behaviors around today’s dynamic video landscape.
#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
Nike Takes a Next Step With the Women of Mexico
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
Consumer Insights Roundup: 90% of Hispanics Stream Video on Mobile, 48% of U.S. Consumers Will Soon Own a Smart Speaker…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging
Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.
