Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Close to 400 readers have casted their votes for the winner of the “Viajero Inteligente” Award Winner. The winner will get a free plane ticket to Mexico and will be announced at Trivago’s exclusive travel content happy hour for journalists and influencers during PortadaLat on June 7 in Miami.
More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 8, during the Award Ceremony at PortadaLat!
Three finalists aimed at the Latin American audience and six for the U.S. audience were selected by Portada’s readers to pitch their campaigns to our special jury. Find out here who are the most voted nominees. Portada’s Award Jury will cast the final votes during the Award Ceremony at PortadaLat, on June 7, at the Hyatt Regency Miami. Join us as we announce the winners, register now!
Three finalists per category were nominated and voted by Portada’s audited audience of more than 130,000 professionals throughout the U.S. and Latin America.Today we bring you the finalists, the 3 most voted nominees per category.
Account-Based Marketing Demandbase has raised a US$65 million in funding led by existing investor Sageview Capital along with new investor Silver Lake Waterman.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites?
Facebook has unveiled its’ new tool Audience Direct to let media companies and publishers sell ads using Facebook’s data.Audience Direct is a new way for Facebook to help media partners selling their ads directly to advertisers, keeping their own ad tech infrastructure in place.
Victor Lopez, Head of digital media at Havas, who will be participating in the session “Panregional Marketing Death Match on June 8 (Day 2) at our upcoming PortadaLat conference in Miami says that he is sensing “more optimism around panregional marketing this year.”
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!
Google’s online skinny bundle adds new TV networks.
What: In a recent study, more than half of all marketers surveyed reported investing in Influencer Marketing in 2016, and more than one in five estimated
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Video marketing solutions company, NGL Media, held its NewFront in New York City.The company led by CEO & Founder David Chitel is the only Latino and multicultural Millennial video pure play that participated at the Newfronts this year. Its new offerings include two comedy initiatives to be distributed over Mobile, OTT, social and potentially linear distribution channels. The content can be described as “quality funny” targeting today’s digitally connected New Generation Latino and multicultural audience.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Travel is a vibrant category in the Latin American (digital) marketing space. Kayak the fare aggregator and travel metasearch engine owned by the The Priceline Group, is a player in the region. Portada interviewed Nicolas Scarfuro, VP Latam at Kayak. Scarfuro answered questions on the company’s Latin American marketing as well as its advertising and programmatic offering.
