A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: Digital content company Oath announced the incorporation of Felipe Molina to their strategic planning team for the LatAm region. Why it matters: Based out
Latin American tech startup Data Gran helps its customers reduce their expenditures in digital advertising by at least 20 percent and increase revenues.inbound marketing is a prevalent trend in Latin America, with up to 60% of marketers claiming to engage in it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Latina Media Ventures, owners of Latina Magazine, is revamping its digital presence kicking off New Year with Latina Story Lab, Latina TV and more 2018 expansions.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mobile engament leader announced aUS$47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.
The funding will be used to fuel Leanplum’s global expansion, hire world-class talent, and build the next-gen marketing cloud.
Mobile use is becoming less social and more related to the search for information and products that are relevant to users’ lives, and that solve problems in real time.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
ANA has announced 2017 Multicultural Excellence Awards & Grand Prize brand and agency winners in each of the categories.
Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico.
PG Mediabrands network has been awarded Amazon global media planning and buying business.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
NBCUniversal Telemundo Enterprises expands Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio. Division expands Fluency Studios to broaden audience, as well as evolve content and formats to address the needs of 13M+ Hispanic Millennials.
Global eCommerce market will grow at an average of 11% over the next five years with Latin America leading the way, according to new data from leading payments company Worldpay.Latin American eCommerce market is set to grow at a CAGR of 19% over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.