A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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Amazon has consolidated its global media planning and buying business with IPG Mediabrands network following a review that began in July. The agency will be in charge of promoting Amazon’s e-commerce hub, assorted tech products and Prime subscription service globally. Mediabrands will create a dedicated team to service the account. Amazon spent more than US$950 million on measured media in the U.S. in 2016, according to Kantar Media. Analysts estimate the company’s annual global budget exceeds US$1 billion.
Global independent biotechnology firm Amgen has launched its first full media review in more than 14 years. Ark Advisors will handle the process.The Brand is said to be seeking a single media agency to handle planning and buying duties for all of its brands in the U.S.MEC has handled the consumer side of the business since 2003, when Amgen concluded its last review, and Omnicom’s SSCG Media promotes the company’s products to healthcare professionals.Amgen spent US$202 million on U.S. marketing in 2016 and US$121 million during the first half of 2017, according to Kantar Media.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
Uber is both looking for a global creative agency and reviewing its media, four months following the appointment of Bozoma Saint John as the brands Chief Brand Officer.The creative review is for Uber’s global work and will not affect Deutsch’s North American account, Ad Age reports. Uber is also switching its media agency partnerships, but it was not immediately clear if the discussions regard the brand’s U.S. or global media business.Uber has recently worked with Interpublic Group of Cos.’ Initiative for some of its media markets including North America. Uber has also recently worked with Dentsu Aegis Network-owned Fetch Media.Uber spent around US$72 million in measured media in the U.S. in 2016, according to Kantar Media. See also.
- Speedway Gas/Convenience Store
Young & Laramore has been appointed AOR for Marathon Petroleum Corp.’s Speedway chain of Gas and convenience stores after a formal review, Mediapost has reported. Y&L and its media division, EchoPoint Media, will be responsible for brand strategy and positioning, creative, digital, social media, media planning and buying, as well as in-store communications and packaging design.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.