CHANGING PLACES: Randy Falco, Carolina Santamarina, Andrew Donin…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Univision Communications Inc. (UCI), the media company serving Hispanic America, announced that it has extended the Company’s employment agreement with President and Chief Executive Officer Randy Falco for an additional two years, through January 31, 2020.With Falco as President and CEO, UCI has expanded its reach to an estimated 108 million average monthly unduplicated viewers.




Univision Communications Inc. (UCI) has also named Carolina Santamarina vice president of client solutions & experiential marketing for Local Media Sales. Santamarina will focus on connecting brands with Hispanic communities through integrated, client-focused marketing solutions, experiential events, field and mobile digital and social marketing services.She will be based in Miami, Florida and will report to John Buergler, senior vice president of growth initiatives for UCI Local Media. Most recently Santamarina served as senior vice president of SBS Portafolio, a cross-platform content development division for Spanish Broadcasting System.







Andrew Donin is leaving his position as chief marketing officer of Under Armour. He has been with the company for 15 months, joining from Amazon, where he was head of worldwide mass and brand marketing. 







The advertising community has received a new player in the DFW metroplex, Augustine Agency. The Sacramento-based advertising company is now calling Dallas, Texas their second home. Expanding their new office & acquiring new talents:







Elba Intriago has been named President of Augustine Agency, tapped to lead the agency’s expansion along with Jeff Roberts, VP of Client Services, and recently-appointed VP of Growth Strategies Toby Adams who will spearhead the Digital and Strategy & Planning disciplines. With over 15 years overseeing creative teams and developing winning marketing strategies, Elba will be in charged with ensuring the growth and development of Augustine in Texas and beyond.Roberts has held leadership positions at prestigious agencies such as Rally Marketing Group, Encircle Marketing, TracyLocke, Publicis Groupe and Ryan Partnership, as well as client-side with The Coca-Cola Company.



Adams brings 20 years of agency and client-side integrated marketing expertise working in a variety of industries including travel and tourism, consumer packaged goods, retail, healthcare, insurance, financial services, energy, and direct sales. He’s worked with the Omnicom family of agencies (TracyLocke, DDB, Focus, and Targetbase) and later with TM Advertising (McCann) and The Richards Group.




Joanne Zaiac has been named chief client officer, Americas, at Dentsu Aegis Network’s performance marketing agency Merkle. She was most recently chief operating officer at DigitasLBi North America. She spent more than 18 years at Digitas in assorted roles, including as president of the agency’s New York office for more than a decade.