Q&A with Impremedia’s Erich Linker
What’s in-store for 2007.
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What’s in-store for 2007.
See what the major player’s have lined up for the year ahead.
New practice to target Hispanics and African Americans
Camelot to handle media buying/planning and promotions.
Camelot to handle media buying/planning and promotions.
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.
Publishers of online media targeting Hispanics are scrambling to keep up with one another as they add new content and features in an effort to capture more advertising dollars and attract new visitors to their sites.
With the increasing number of Hispanic births (now approaching 1 in 4), the larger size of Hispanic families, and the predicted growth of this market, it's not surprising that publishers and advertisers are looking for more and better ways to reach the key decision makers – Latina moms.