Novamex Account Awarded to Camelot Communications [2-A]

December 11, 2006

Novamex Account Awarded to Camelot Communications

Novamex, the Mexican soft drink manufacturer and owner of sodas Jarritos, Sidral Mundet, Sangría Señorial and Mineragua, has chosen Camelot Communications to take care of its media buying/planning and promotions activities.

Camelot had previously orchestrated various promotions for Novamex, and Jim Lucero, Camelot's managing director, said he was pleased to be taking their business partnership to the next level. Camelot takes over the account on January 1, 2007.

Prior Novamex advertising activities have included broadcast and mobile marketing. Other accounts in Camelot's portfolio include Southwest Airlines, Mission Foods, Guerrero Tortillas, Blockbuster, and others.

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