A recent study showed that 63% of Latinos own a media-capable cell phone compared to 46% of non-Latinos and are 23% more likely to use their cell phones to watch video content according to MTV Networks’ Slivered Screen research.
Intermediaries reduce complexity in an increasingly sophisticated market.
Examines best ways to market to second generation Hispanics.
According to recent research, general market websites MySpace and YouTube are market leaders among Hispanics. VoyMusic, Batanga and PlanetaTV made strong showings among Spanish-dominant Latinos.
According to research by MRI, only 30.2% of Hispanic Business readers read The Wall Street Journal, only 28.4% of these readers read Business Week and just 13.2% read Fortune.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year.
According to research by Portada (see box alongside) more than a third of all Hispanic media targets Hispanics bilingually or in English.
As online usage and cell phone usage among Latinos increases, broadband technology and broadband content providers are entering the Hispanic market.
Data shows high Usage of cell phones to watch video content.
The potential to tap into a grassroots, user-created environment that carries a homespun credibility with it has many advertisers jumping at the chance to be a part of it all. According to eMarketer, ad spending on social network sites is expected to reach $865 million in 2007 – over double the $350 million spent in 2006 – and will exceed $2 billion in 2010. Currently, less than 2% of social network advertising is spent in the Hispanic market.
New trends and strategies in multicultural marketing discussed.
The future of Hispanic social networking is in the palm of your hand.
Advertisers look to score goals, hit home-runs, and land punches
SportsYA signed an agreement with Hispanic Media, Inc. (Planeta Networks-Batanga.com) to become its official sports channel. Analysts welcome the increase in Hispanic online advertising inventory.
