Offerwise Launches Hispanic Panel Recruitment
Company Taps Al Punto Advertising for Spanish-language campaign
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Company Taps Al Punto Advertising for Spanish-language campaign
Company Taps Al Punto Advertising for Spanish-language campaign
Today, Discovery US Hispanic announced that it is ramping up its offerings from their award-winning Discovery Solutions team with a number of new creative propositions for advertisers. This innovative group connects visionary brands with consumers through relevant long and short content on Discovery en Español and Discovery Familia…
Quepasa Corporation, creator and operator of Quepasa.com, the popular online social network and gaming platform for the Latino community, today announced an agreement with Prisa Digital, the media company in the production and distribution of digital news, and entertainment in the Spanish and Portuguese speaking world.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
Content Farms are all the rage in the media and advertising world.Companies like Demand Media, Answers.com and Yahoo’s Associated Content create thousands of pieces of content per day and are making a big impact on the Web. In fact, these companies are now among the top 30 websites in the U.S. Google and other search engines are important partners of content farms as these companies monetize the traffic that search engines send them through online advertising.
We are in the age of POEM (Paid, Owned and Earned Media). Media planners and brand marketers plan a brand's marketing initiatives using the POEM matrix.
Interview: Yahoo! – Armando Rodriguez: “Personalization is at the Heart of the New Homepage”
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
The mobile opportunity for Hispanics may be even bigger than the one of online access through PC's. The investment dollars of not just major telecommunication companies, but also PC makers…
The intelligence you need to know what business is being done and, more importantly, will be done. The clients, the agencies, the media and more…
Ad Mob, the online mobile advertising network that was recently acquired by Google, pending regulatory approval, revealed interesting data on Internet access by Smartphone users, Tech Crunch reports.
Teenagers are becoming cell phone crazy and even more so Hispanic Teenagers. Today, the Pew Internet and American Life Project released a new cell-phone usage study gathered by calling 800 teenagers age 12 to 17 between June and September of last year. According to the study 87% of teenagers sleep with their cell phones.
U.S. Advertising Agencies, The mobile platform, Advent International
Santillana Publishing -which has operations in 22 states- digital marketing, is one more tool in its communications strategy…