» Ad Mob, the online mobile advertising network that was recently acquired by Google, pending regulatory approval, revealed interesting data on Internet access by Smartphone users, Tech Crunch reports. According to the report,  Android traffic in the U.S. increased to 46 percent of operating system share compared to 39 percent for the iPhone operating system. Worldwide, the iPhone operating system still took the top spot, taking 46 percent of the OS share, with Android phones seeing 25 percent of impressions. AdMob measures mobile ad impressions, which is a proxy for overall traffic.

» Not just general market Advertising Agencies are bolstering their offerings, Public Relations Agencies are also. Yesterday Porter Novelli, announced that it is bolstering its U.S. Hispanic capabilities with promotions and new hires. Sonia Sroka was named senior vice president, U.S. Hispanic practice leader. This is a new post for the agency and represents the growing need for fully integrated Hispanic offerings for the agency's clients.

» Forget Traditional Ads, Really? Jamie Cohen Szulc, CMO of Levi Strauss & Co. delivered the keynote address at the Ad:tech San Francisco 2010 Conference. DM News reports that Cohen Szulc encouraged the audience to forget traditional advertising and build consumer experiences in digital channels. Highlighting the fact that consumers uploaded more content to YouTube in a few months than TV networks created in decades, Cohen Szulc said Levi's encourages consumers to create content for the brand. The company took this approach with its “Go Forth” campaign, in which the brand positioned itself with “authenticity” because of its history in denim and encouraged consumers to re-imagine what America is about. We here at Portada can’t help but name some facts against Cohen Szulc thesis. Namely the very low recall value online advertising has in consumer demands. In addition, research has shown that “good all print media” can substantially engage an audience. 

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