Company | Brand | Media Used | Period | Agency | Comment |
Unilever | Degree Men | TV, Radio, Online | Feb. 2010 – July 2010 | Mindshare | Degree Men and ESPN Deportes partner to produced its first documentary-style soccer show entitled Frente al Reto for this campaign |
Marshalls | Marshalls | N/A | 2010 | LatinWorks | Agency got Assignment for Advertising strategy and creative content. |
AeroMexico | AeroMexico | PR, advertising and e-marketing | 2010 | Paco Communications |
|
Air Europa | Miami Madrid flight | digital and outdoor vehicles | 2010 | Turkel |
|
U.S. Navy | “Al Servicio del Bien,” (Serving the Greater Good) | TV, Radio, Print, Digital, Social media | 2010 | Accentmarketing |
|
General Mills | Honey Nut Cheerios, Fiber One, Multigrain Cheerios, Honey Nut Cheerios, Progresso soups and Yoplait yogurt |
| 5 years plans | In house, Casanova/Pendrill | Includes Hispanic and Latin American Markets |
The Partnership for a Drug-Free America |
| multiple media platforms | 2010 | Adrenalina | "Habla Con Tus Hijos" ("Talk with your Kids") program |
The California Milk Processor Board | Got Milk | Online, Print, Events, Radio | 2010 | Grupo Gallegos |
|
Rent a Car | Rent a Car | Radio, TV, Print, Interactive and in-store marketing | 2010 | RAZOR: Launch Agency; Hispanic: Co. Jones; OMD plans and purchases broadcast media |
|
Premier Care in Bathing | Premier Care in Bathing | Direct-response, TV and Print | 2010 | Kre8 Media Inc. | $20 million ad campaign |
T-Mobile | T-Mobile | Online | 2010 | Conill Advertising, Optimedia |
|
DeWalt | DeWalt | Digital, SEM, Events | 2010 | Fitzgerald+CO | Strategic planning, creative and media. |
The Association of Avocado Producers and Exporting Packers of Michoacán, Mexico (APEAM) | Avocados | Radio, TV and Online | Broadcast from 15 March and 2 May in Dallas, Houston, San Antonio and Chicago | Integrated MarketingWorks |
|
Hormel | SPAM(R) varieties, DINTY MOORE (R) stews, HORMEL(R) Chili, HORMEL(R) MARY KITCHEN(R) Corned Beef Hash, HORMEL(R) Canned Chicken and HORMEL(R) Bacon Bits. | Radio, TV and Digital | 2010 | CRN International |
|
Seccion Amarilla USA |
| Digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing | 2010 | N/A |
|
Home Depot | Home Depot | N/A | 2010 | Richards Group, Richards/Lerma will be working together with Initiative/Identity who will handle media planning and buying. | Account assigned to new agency. Formerly held by The Vidal Partnership. |
The Congressional Hispanic Leadership Institute (CHLI) | NA | N/A | 2010 | VARCom Solutions |
|
Allstate | Allstate | TV with radio and print support | 2010 | Lapiz Advertising | "Con Allstate, estás en buenas manos." ("With Allstate, you're in Good Hands"). Media bought by SMG |
V-me | V-Me | Radio , outdoor advertising | 2010 | NA | New York, Los Angeles, Chicago, Miami and Houston, with transit ads in New York, Los Angeles and Chicago. |
Tesco | Fresh & Easy | Digital, Radio | 2010 | RL Public Relations + Marketing |
|
Nestle | Nestle Carnation Evaporated Milk | Mobile, Digital | 2010 | Casanova Pendrill |
|
The Nielsen Company |
| Print, Radio, Mobile | 2010 | Phelps Group (former Anita Santiago Advertising) |
|
EasyHome Ltd. |
| NA | 2010 | Media Maquiladora | Integrated Marketing Agency |
The Miami Dolphins | The Miami Dolphins and Sun Life Stadium | NA | 2010 | República | Agency assignment |
Crown Imports | Corona | TV, Radio | 2010 | La Comunidad (creative) | Media bought by Cramer- Krasselt |
Ace Hardware | Ace Hardware | TV, Radio | 2010 | Revolucion Hispanic Communications agency |
|
Sprint Prepaid Group | Boost Mobile | TV, Radio and out of Home media | 2010 | Inspire |
|
Knorr | Knorr | TV, Radio, Print, PR, Online activation, Social media outreach, signage and in-store events | 2010 | Mass Hispanic |
|
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