Company

Brand

Media Used

Period 

Agency

Comment

Unilever

Degree Men

TV, Radio, Online

Feb. 2010 – July 2010

Mindshare

Degree Men and ESPN Deportes partner to produced its first documentary-style soccer show entitled Frente al Reto for this campaign

Marshalls

Marshalls

N/A

2010

LatinWorks

Agency got Assignment for Advertising strategy and creative content.

AeroMexico

AeroMexico

PR, advertising and e-marketing

2010

Paco Communications

 

Air Europa

Miami Madrid flight

 digital and outdoor vehicles

2010

Turkel 

 

U.S. Navy

“Al Servicio del Bien,” (Serving the Greater Good)

TV, Radio, Print, Digital, Social media

2010

Accentmarketing 

 

General Mills

Honey Nut Cheerios, Fiber One, Multigrain Cheerios, Honey Nut Cheerios, Progresso soups and Yoplait yogurt

 

5 years plans

In house, Casanova/Pendrill

Includes Hispanic and Latin American Markets

The Partnership for a Drug-Free America

 

multiple media platforms

2010

Adrenalina

"Habla Con Tus Hijos" ("Talk with your Kids") program

The California Milk Processor Board

Got Milk

Online, Print, Events, Radio

2010

Grupo Gallegos

 

Rent a Car

Rent a Car

Radio, TV, Print, Interactive and in-store marketing

2010

RAZOR: Launch Agency; Hispanic: Co. Jones; OMD plans and purchases broadcast media

 

Premier Care in Bathing

Premier Care in Bathing

Direct-response, TV and Print

2010

Kre8 Media Inc.

$20 million ad campaign

T-Mobile

T-Mobile

Online

2010

Conill Advertising, Optimedia

 

DeWalt

DeWalt

Digital, SEM, Events

2010

Fitzgerald+CO

Strategic planning, creative and media.

The Association of Avocado Producers and Exporting Packers of Michoacán, Mexico (APEAM)

Avocados

Radio, TV and Online

Broadcast from 15 March and 2 May in Dallas, Houston, San Antonio and Chicago

Integrated MarketingWorks

 

Hormel

SPAM(R) varieties, DINTY MOORE (R) stews, HORMEL(R) Chili, HORMEL(R) MARY KITCHEN(R) Corned Beef Hash, HORMEL(R) Canned Chicken and HORMEL(R) Bacon Bits.

Radio, TV and Digital

2010

CRN International

 

Seccion Amarilla USA

 

Digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing

2010

N/A

 

Home Depot

Home Depot

N/A

2010

Richards Group, Richards/Lerma will be working together with Initiative/Identity who will handle media planning and buying.

Account assigned to new agency. Formerly held by The Vidal Partnership. 

The Congressional Hispanic Leadership Institute (CHLI)

NA

N/A

2010

VARCom Solutions

 

Allstate

Allstate

TV with radio and print support

2010

Lapiz Advertising

"Con Allstate, estás en buenas manos." ("With Allstate, you're in Good Hands"). Media bought by SMG

V-me

V-Me

Radio , outdoor advertising

2010

NA

New York, Los Angeles, Chicago, Miami and Houston, with transit ads in New York, Los Angeles and Chicago. 

Tesco

Fresh & Easy

Digital, Radio

2010

RL Public Relations + Marketing

 

Nestle

Nestle Carnation Evaporated Milk

Mobile, Digital

2010

Casanova Pendrill

 

The Nielsen Company

 

Print, Radio, Mobile

2010

Phelps Group (former Anita Santiago Advertising)

 

EasyHome Ltd.

 

NA

2010

Media Maquiladora

Integrated Marketing Agency

The Miami Dolphins

The Miami Dolphins and Sun Life Stadium

NA

2010

República

Agency assignment

Crown Imports

Corona

TV, Radio

2010

La Comunidad  (creative)

Media bought by Cramer- Krasselt 

Ace Hardware

Ace Hardware

TV, Radio

2010

Revolucion Hispanic Communications agency

 

Sprint Prepaid Group

Boost Mobile

TV, Radio and out of Home media

2010

Inspire

 

Knorr

Knorr

TV, Radio, Print, PR, Online activation, Social media outreach, signage and in-store events

2010

Mass Hispanic

 

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