AP scraps the term “illegal Immigrant” from its Stylebook
Attention journalists, bloggers and copy writers at ad agencies: The Associated Press just announced that it will no longer allow the term “illegal immigrant” or
Attention journalists, bloggers and copy writers at ad agencies: The Associated Press just announced that it will no longer allow the term “illegal immigrant” or
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet
FOX Deportes announced a new strategic partnership with radio broadcaster Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date
InterMedia and Azteca Acquisition Corporation announced the signing of a definitive agreement under which InterMedia will merge Cinelatino and InterMedia Español Holdings, LLC, which includes
Quaker Oats, a division of Pepsi Co. is preparing to court younger, more diverse mothers, The New York Times reports. The big news for the Hispanic
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Last week’s Advertising Week drew hundreds of thousands of participants, according to the organizers, from around the world to New York City for a week long of over 200 different programs on advertising and its neighboring industries (media, marketing and technology).
Dish Latino, the Hispanic-targeted offer by Dish Network, has been growing steadily in the past few years, growing its advertising and marketing spend “substantially, in double digits,” says Alfredo Rodriguez, VP of marketing at DISH.
BuenaVision TV Network, the recently launched network is now on-air and available on Channel 3, with numerous entertainment options for New York’s Latino community New York, August 29, 2012.
More than 50 advertisers, including Toyota, L'Oreal and T-Mobile, signed up to run commercials on the new Hispanic TV network that premiered yesterday in 50 cities, including New York, Chicago, Los Angeles, Miami and Houston.
It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?
People en Español has hired Juan Manuel Rótulo as the new Executive Editor of PeopleEnEspanol.com. His first day is May 14.
Kantar Media Intelligence just released 2011 Ad Expenditures Data. Quick Summary: General market media, including digital, but with the exception of TV stagnated during the last quarter of 2011 and in 2011 overall. However, Hispanic TV, Magazines and Newspapers all grew substantially (there is no data for Hispanic Digital).
The news this week that Fox is partnering with Colombia’s RCN to launch a Spanish-language broadcast cable took media reporters by surprised, with News Corp.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.
Pepco, an electric service provider to customers in Washington, DC, and Montgomery and Prince George's counties in Maryland, just launched a new advertising campaign. The commercials will air on Univision, Telemundo and Comcast in the Mid-Atlantic region.
Huge passion drives engagement by the millions and that is something advertisers, and not surprisingly media properties, love.
Today, Discovery US Hispanic announced that it is ramping up its offerings from their award-winning Discovery Solutions team with a number of new creative propositions for advertisers. This innovative group connects visionary brands with consumers through relevant long and short content on Discovery en Español and Discovery Familia…
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…