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What do Big Box retailers want most from Hispanic Media? One dtop demand is home-delivered coupons.
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What do Big Box retailers want most from Hispanic Media? One dtop demand is home-delivered coupons.
According to the Newspaper Association of America (NAA), newspapers collected $1.2 billion from their online operations in 2003. Last year, the figure was nearly $2.7 billion. Total 2007 U.S. online advertising expenditures were $19.5 billion, according to E-Marketer
What do Al Dia Dallas/Ft. Worth, La Estrella, CBS Outdoor Latino, MSN Latino, ESPN Deportes, MTVRés, El Nuevo Herald and AOL Latino have in common, other than their Hispanic focus?
As some content providers are vying to be the prime source of online news and analysis for English-speaking audiences (e.g. UK’s The Guardian, The New York Times, etc.), some corporations are trying to do the same in the Spanish-speaking world.
For most newspaper websites duplication in audience between print and online versions is very high, a recent Scarborough Research study suggests
The Client: Mexicana Airlines
Deanna Canedo{Jeffrey Group}, Alejandro Luna{Fox Sports en Espanol}, Nadia Fiorello{MultiVu Latino}, Manny Santos{MultiVu Latino}, Claudia Mejia-Haffner{Hill & Knowlton}, Javier Aldape { E. W. Scripps Company}.
Deanna Canedo{Jeffrey Group}, Alejandro Luna{Fox Sports en Espanol}, Nadia Fiorello{MultiVu Latino}, Manny Santos{MultiVu Latino}, Claudia Mejia-Haffner{Hill & Knowlton}, Javier Aldape { E. W. Scripps Company}.
Implements marketing push targeting Hispanic consumers with Print, TV and out-of-home advertising.
Launches national event marketing campaign in support of its “Dichonario” Hispanic colloquialism affinity campaign.
Intramed Group & Sudler and Hennessey produce materials for Hispanic patients, their doctors and their advocates.
Creates World Spanish Desk, merging Spanish Online Desk with Print Translation Desk.
Offering clients a full range of multimedia services, MultiVu Latino will be to MultiVu what Hispanic PR Wire is to PR Newswire.
Felicia Pucci{Estee Marketing}, Graciela Eleta de Cache{Univision}, Jose Santiago{Fox Sports World en Espanol}
Hosts its latest Acoustic Sessions series in East LA.
What is in store for this large Hispanic magazine advertiser? Is there a digital advertising expansion in the offing? Daniel Villarroel, Director, Multi-Ethnic Marketing, Maybelline New York Garnier and Ilia Leon VP/Director of ZO Multicultural ZenithOptimedia talk to Portada.
What percent of the population does Miami’s El Nuevo Herald reach through print and online?
As Impremedia integrates its print and online properties, the digital space holds substantial room for growth.
Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.