VidaPrimo’s Stephen Brooks Joins Portada’s Council System
Stephen Brooks, EVP and Managing Director at VidaPrimo, is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
Hispanic Media
CNN en Español’s Cynthia Hudson to Receive Two of the Entertainment Industry’s Most Important Awards
Veteran CNN executive Cynthia Hudson is being recognized for her enduring impact on the media and entertainment industries as a champion of inclusion, engaging diverse audiences, and embracing multicultural awareness through marketing.
Hispanic TV Ad Revenue Remains Flat During the Full 2017-18 Broadcast Season
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Pulpo Media’s Laura Willis, “I Bring a True Passion to My Career, and This is a Really Crucial Time for Our Industry”
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.
What Are Latinas’ Media Consumption Habits?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
NGL Collective and Supreme Digital Launch EOP Comedy, a one-of-a-kind Multicultural Comedy on Facebook Watch
NGL Collective and Supreme Digital have partnered up to launch EOP comedy (Equal Opportunity Comedy), a Facebook show for the multicultural millennial audience.
Latinas’ Language Preferences in Media (Spoiler Alert: Spanish is Important)
Language preference is one of the key factors to take into account when marketing to multicultural audiences, but it needs to be tackled wisely in order to actually succeed.
Cox Media Group Sells Mundo Hispánico to Group Led by Sam Zamarripa
Cox Media Group (CMG) announced the sale of Mundo Hispánico to Mundo Hispano Digital Network (MHDN). MHDN is led by by former Georgia State Senator Sam Zamarripa. Entrepreneurs Rene Alegria and Marcos Gonzalez are also MHDN investors.
Which Factors Determine Latinas’ Expenditures and Shopping Behaviors?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Nielsen Total Audience Report: US Adults Spend Over 11 Hours a Day Online
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
Univision’s Chief Content Officer Isaac Lee Resigns to Start His Own Production Company
Even before becoming Chief Content Officer in 2017, Lee was in charge of an important part of Univision’s content. He recently created a joint task force with Televisa that has aided UCI’s ability to compete in the media marketplace.
H Code Founder Parker Morse Talks Connecting Brands and U.S. Hispanic Audiences
What: H Code Founder & CEO Parker Morse spoke with Portada-Online about the challenges and benefits of marketing to Hispanics in the U.S. and Latin America. Why it matters: H Code takes a digital approach to reaching Latinos, via media, social, creative and branded content. This is possible today on a large scale in ways […]
H Code Acquires Digital Lifestyle Platform HipLatina
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products
IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.
What Are the Implications of AT&T’s Acquisition of Time Warner for Latin Markets?
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
Univision Announces Appointment of Vincent Sadusky to Succeed Randy Falco as CEO
Univision Communications Inc. has announced that Vincent Sadusky will succeed Randy Falco as CEO.
Telemundo, David Villa to Create Spanish Content for World Cup
David Villa’s production company Designated Player and Telemundo Deportes will create content during FIFA World Cup. In what can develop into a Spanish “Players’ Tribune,” leveraging World Cup content can be a big boost for DP.
CNNEE Thought Leadership Breakfast at Portada LA: We Need to Rethink What Total Market Means
For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
Docufilm by CNN en Español Wins GLAAD Award to Outstanding TV Journalism
CNN en Español’s original Docufilm ‘Pulse, Huellas de la masacre’ won a GLAAD award to Outstanding TV Journalism. The documentary analyzes the terrorist attack on gay nightclub Pulse. This recognition is a breakthrough for journalism dedicated to terrorism and the Latino gay community.
Univision to Launch Netflix-Inspired Hispanic Content Platform Next Month
Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.
