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Hispanic Media

mitú Acquires NGL Collective

mitú Acquires NGL Collective (Updated)

GoDigital Media Group (“GoDigital”), the owner of mitú, announced the acquisition of NGL Collective with the backing of MEP Capital, a media and entertainment-focused investment firm. The new entity will retain the name of NGL Collective.

Cultural Relevance

How El Nuevo Dia Caters to the Puerto Rican Diaspora in the U.S.

Cultural relevance is of prime importance for media to engage its target audience.  El Nuevo Dia Puerto Rico is an example of a culturally relevant media property, particularly for the more than 5 million Puerto Ricans living in the U.S. mainland. Portada talked to several executives at El Nuevo Dia to understand how it serves as a bridge between the local community in Puerto Rican and the diaspora in the U.S.

Últimas noticias de CNN en Español is now CNN 5 Cosas

CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than  1.5 million monthly downloads  on average, and strong listener populations in Latin America, the USA, and Spain,  amongst others.

Hispanic Car Buyer

Impremedia Launches Siempre Auto, Betting on the Spanish-Language Car Buyer

Hispanic content company Impremedia is launching  Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States.  Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.

Exclusive Interview: Tim Ferrell, Valvoline VP, on Sponsoring the 2019 Concacaf Gold Cup

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) announced that supplier of branded lubricants and automotive services Valvoline will be a key sponsor of the 2019 Concacaf Gold Cup. We talked to Tim Ferrell, Valvoline Vice President, Brand Equity & Consumer Marketing, about why the brand decided to sponsor this specific soccer tournament.