The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Hispanic Media
GroupM’s Frances Rubio: “From a Data Perspective, the 2020 Census Will Add a Layer of Understanding of the U.S. Population”
We talked to Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM about their thoughts on the 2020 Census and the question of immigration.
CNN en Español Delivered Highest-Rated Quarter in Prime & Total Day Since Subscribing to Nielsen
CNN en Español delivered its highest-rated quarter since subscribing to Nielsen in April 2018. CNN en Español has been covering the political and humanitarian crisis in Venezuela, reaching more total viewers than ever since subscribing to Nielsen.
Alvani Tunes CEO Máximo Aguirre: “Our Goal is to Become the Latin Music Library Reference to the World”
Máximo Aguirre Music Publishing, Inc. (MAMP) is expanding its services in the diverse world of Latin music with the launch of Alvani Tunes, a production music library dedicated to the authentic Latin sounds from around the world.
CNN en Español: What Are the Ways Data Can Fuel the World of Advertising?
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More
The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
ImpreMedia’s CEO Ivan Adaime: “Putting Your User First Always Pays Off”
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
Nielsen Weekly Social Ratings: Super Bowl Breaks the Roof (Again) With 70% of Top 10 Sports Interactions
We are looking at Nielsen’s social content ratings of the week of January 28 to February 3 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
Augusto Romano, CEO of DIGO Hispanic Media: “We Give Brands the Opportunity to Connect With a Neglected Segment of the Hispanic Population”
We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
WeAreContent’s Juan Carlos Samper: “A Digital Marketing Strategy Without a Content Marketing Strategy Is Incomplete”
We talked to Juan Carlos Samper, co-founder and CEO of We Are Content, about why every company should have an adequate content marketing strategy. By the end of 2017, the global content marketing industry was projected to grow 16% a year, reaching a value of more than US $400 billion by 2021.
VidaPrimo’s Stephen Brooks Joins Portada’s Council System
Stephen Brooks, EVP and Managing Director at VidaPrimo, is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
CNN en Español’s Cynthia Hudson to Receive Two of the Entertainment Industry’s Most Important Awards
Veteran CNN executive Cynthia Hudson is being recognized for her enduring impact on the media and entertainment industries as a champion of inclusion, engaging diverse audiences, and embracing multicultural awareness through marketing.
Hispanic TV Ad Revenue Remains Flat During the Full 2017-18 Broadcast Season
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Pulpo Media’s Laura Willis, “I Bring a True Passion to My Career, and This is a Really Crucial Time for Our Industry”
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.
What Are Latinas’ Media Consumption Habits?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
NGL Collective and Supreme Digital Launch EOP Comedy, a one-of-a-kind Multicultural Comedy on Facebook Watch
NGL Collective and Supreme Digital have partnered up to launch EOP comedy (Equal Opportunity Comedy), a Facebook show for the multicultural millennial audience.
Latinas’ Language Preferences in Media (Spoiler Alert: Spanish is Important)
Language preference is one of the key factors to take into account when marketing to multicultural audiences, but it needs to be tackled wisely in order to actually succeed.
Cox Media Group Sells Mundo Hispánico to Group Led by Sam Zamarripa
Cox Media Group (CMG) announced the sale of Mundo Hispánico to Mundo Hispano Digital Network (MHDN). MHDN is led by by former Georgia State Senator Sam Zamarripa. Entrepreneurs Rene Alegria and Marcos Gonzalez are also MHDN investors.
Which Factors Determine Latinas’ Expenditures and Shopping Behaviors?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
