Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
HC2 Holdings, Inc. subsidiary HC2 Network Inc. has acquired Spanish-language broadcast network Azteca America.The deal includes licensing agreement with TV Azteca for Spanish-Language TV programming; Acquisition of Television Stations from Northstar Media will expand HC2’s Broadcasting Network to 113 operating stations in over 80 U.S. markets.
Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.
Latina Media Ventures, owners of Latina Magazine, is revamping its digital presence kicking off New Year with Latina Story Lab, Latina TV and more 2018 expansions.
ANA has announced 2017 Multicultural Excellence Awards & Grand Prize brand and agency winners in each of the categories.
Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico.
Univision Deportes has secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans.
Liga MX Fútbol fans can now enjoy all-inclusive game coverage across all the networks of Univision.
Olympusat, Inc. launches OlyHub, a brand-new online marketplace specifically designed to offer an easy way to sell and acquire TV content.
Cinelatino has unveiled a comprehensive rebrand that includes new on-air graphics and color palette.The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who tapped Edison Music’s David Baron, one of the top composers for television branding.
H Code Media has added three new positions to help strengthen the company’s leadership team.The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.