Cinelatino has unveiled a comprehensive rebrand that includes new on-air graphics and color palette.The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who tapped Edison Music’s David Baron, one of the top composers for television branding.
H Code Media has added three new positions to help strengthen the company’s leadership team.The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.
Chrysler unveils its’ latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.
NBC Sports Group announced today that it will host 2 versus 2 Rocket League Tournament, a new esports tournament, this summer.
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.
On Wednesday, during the 9th annual PortadaLat convention in Miami, which started yesterday, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking. When it comes to enjoying video content on the web, it seems that Hispanic consumers choose […]
Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
