Advertising Campaigns [2-A]
Dodge Journey, Ikea and more.
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Dodge Journey, Ikea and more.
Driver Licenses for Immigrants, Immigration, Border Restrictions and the importance of a political candidate’s ability to speak Spanish are some factors that Hispanics see differently from other ethnic groups (African – Americans, Asian Americans and Whites), according to a recent Synovate study.
A third-generation, English-dominant Latino will probably search the same as anyone else. However, as you move down the spectrum toward more Spanish-dominant users, searching patterns do change.
Media 8’s Search Marketing Manager Jonatan Zinger talks to Portada about what works and what does not.
What companies are making digital media an important vehicle to reach Hispanics? Do the buys come from general market agencies, Hispanic agencies or directly from clients? Here are the answers.
“Hispanic portals reach consumers in an interactive web environment and are able to target consumers much more directly based on behavior and demographic information,” says Batanga’s chief marketing officer, Rick Marroquin.
Fast food chain to advertise its new product to the Hispanic market.
Expects increased online focus.
Eric Frias, president of MeMedia online advertising company comments on the possibilities and limitations of the new buzzword in ad-targeting.
Behavioural targeting is big in the general market. What about the Hispanic market? Is there enough data available? A huge opportunity for larger general market players….
A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.
Seeks to ensure diversity in political services contracting.
Big national advertisers don’t have the time to negotiate hundreds of placement deals with small newspapers. Advertisers want a variety of different platforms from which to engage their target, including print, online, events, broadcast, direct mail, etc.
To promote ratings box in Hispanic homes.
A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.
New mobile phone campaign.
Retail is the bread and butter for the print and digital media industries and Hispanic media executives are increasingly aware of the important role they can play in connecting retailers with Hispanics, the fastest growing demographic in the U.S.
Take a look into Portada’s crystal ball and see what’s in store for ’07.
A Q&A with Latin Force’s CEO David Perez.
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.