Advertising-Technologies: Integrating Off-line and Digital Media
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
Menu
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
The “SoLoMo” concept, Social-Local-Mobile, will be increasingly applied to marketing strategies—particularly in the Hispanic market, where both social networking and mobile usage overindex. Geo-localization when
Victorio Lorandi (Redmas), Engel Fonseca (MediaScience), Lilia Castillo (Valley Morning Star), Daniel Cavazos (The Brownsville Herald), Mitch Kline (Targetspot), Veronica Rodriguez (VPE)
The agenda of Portada's upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won't find anywhere else.
Mexican lager beer, Pacifico, popular among California surfers, is launching its first national advertising campaign across the United States.
Since ImpreMedia was acquired by a company owned by Argentinean media company La Nacion earlier this year, the organization has gone through some changes. Portada caught up with Ivan Adaime, new VP Digital ad ImpreMedia, to talk about new strategies at the Hispanic digital and print media company.
Nominate for the best in Hispanic Marketing, Advertising and Media. Portada’s Hispanic Advertising and Media Awards are nominated and chosen through an entirely democratic process!
Big Data comes from various sources: CRM, transactional sources, online, social media, mobile and digital devices. Nowadays tools to process larger datasets help to facilitate Big Analysis.
It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?
Digital agency Profero, just announced that it has invested in the Vox Collective, to build a new digital centric agency targeting the U.S. Hispanic and Latin American markets. The new agency is called VoxProfero.
Interesting news in the Latin Marketing Services Sector The strengthening of digital capabilities and general market-Hispanic market integration seem to be a driver for M&A and new strategic alliances.
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Denny's has developed a new music video targeting Hispanic families, promoting the $4 “Build Your Own Chicken Wraps”, one of many items on its $2 4 6 8 Value Menu.
President Barack Obama’s re-election campaign launched a series of Spanish-language television ads in three battleground states on Tuesday. The Obama campaign ads, promoting the president’s federal health care overhaul, are running in Florida, Nevada and Colorado…
Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio and Internet Newsletter Rain Summit West, held last week in Las Vegas during the NAB Show SNL Kagan’s Robyn Flynn reports.
Texans are in a constant state of flux. They have also profited from a strong economy. Texas has been one of the few bright spots in a generally weak U.S. economy. A recent report of the Milken Institute reflects the dominance of Texas cities.
We are very excited to introduce Breaking Ads Mexico, a new weekly section highlighting new digital campaigns in Mexico. Portada, the leading Source on Latin Marketing and Media, will be publishing Breaking Ads Mexico through an exclusive agreement with Media Economics Group.
Hispanics are fueling growth in California, the most populous state in the U.S. According to the 2010 U.S. census figures, no less than 37,6% of Californians are Hispanics.
Gustavo Lauria has been appointed Chief Creative Officer (CCO) and Managing Partner at The Vidal Partnership, Portada has learned.
Mobile analytics and advertising network company VoodooVox has been acquired by Call Genie. The cash-and-share deal is valued at $2.8 million.
Call Genie has raised a ton of venture capital from investors like Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures.