Advertising Technologies

Janet Grynberg @grynberg_janet
04/27/2018

CNNEE Thought Leadership Breakfast at Portada Miami: Times Are Changing, so Should We

With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.

Editorial Staff @portada_online
04/23/2018

Brand Leaders and Innovators Got Together at Portada Miami, Here’s What You Missed

At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.

Editorial Staff @portada_online
04/04/2018

Sebastián Yoffe Starts New York Operations for Headway

Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development. Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.

Janet Grynberg @grynberg_janet
03/07/2018

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

Editorial Staff @portada_online
02/07/2018

Facebook and Cisneros Interactive Expand Their Partnership in Latin America

Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.

Editorial Staff @portada_online
01/10/2018

Skyword Raises US$25 Million as Content Marketing Grows at a Higher Rate

Skyword has raised US$25million that will help accelerate growth and innovation by transforming the way brands connect with consumers and prospects.

Editorial Staff @portada_online
12/04/2017

LatAm: Signs of Recovery, 2018 Ad Revs to Reach US$26.3 bn

Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.

Editorial Staff @portada_online
10/23/2017

Veritone Expansion Fuels Growth in LatAm Market with FOX Sports Brasil Relationship

Veritone®, Inc. continues global expansion with artificial intelligence solution for FOX Sports Brasil.
Latin American FOX Division Using Veritone Artificial Intelligence will extract new value from Broadcast Content.The agreement with FOX Sports Brasil comes after Veritone’s recent new agreements with CBS RADIO and most recently with iHeartMedia.

Ximena Cassab @xcassab
09/19/2017

They Key to Success Before the Campaign: Marketing Yourself #Portada17

Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?

Editorial Staff @portada_online
09/13/2017

U.S. Hispanic Marketer’s Programmatic Video Roadmap

The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.

Editorial Staff @portada_online
07/26/2017

Outbrain Acquires Native DSP Zemanta

Outbrain has acquired Zemanta, a Slovenian-founded startup headquartered in New York City that paires with Outbrain’s interest to put native advertising on the same scale as display.By pairing Outbrain’s global network with Zemanta’s platform, marketers will be able to deliver scale, brand safety, and user engagement in one offering.

Pedro Labarta @labarta
07/26/2017

How IOT Will Create Innovative Business and Marketing Models

What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]

Editorial Staff @portada_online
07/18/2017

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.

Editorial Staff @portada_online
07/13/2017

Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media

ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.

Editorial Staff @portada_online
07/13/2017

Programmatic Ad Buying Declines 12% in Q1 of 2017 vs. Q1 2016

In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.

Editorial Staff @portada_online
03/30/2017

Vertical Response Introduces Spanish-language E-Mail Marketing Solution

VerticalResponse descargahas launched a translated email marketing service for Spanish speakers.With this update, Spanish speakers now have a platform to power their business’s email marketing programs.

Editorial Staff @portada_online
03/15/2017

Nasdaq Introduces NYIAX, the World’s First Advertising Contract Exchange

NYIAX aims to transform ad inventory into standardized and durable securities. A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq

Editorial Staff @portada_online
01/25/2017

Time Inc.’s Viant to Acquire Adelphic

Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.

Editorial Staff @portada_online
01/16/2017

New Firm Attempts to Break Programmatic ‘BlackBox’ in Latin Markets

Portada interviewed Francisco Garcia, Chief Media Officer at Exiber.

Editorial Staff @portada_online
01/02/2017

MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.