Advertising Technologies

MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.


Salesforce Acquires DMP Krux

San Francisco data management platform Krux is being acquired by Salesforce in a deal valued around US$700 million in cash and stock.Krux will allow Salesforce to extend its audience segmentation and targeting for brands. Krux’s clients include Kellogg’s, ConAgra, Time Warner and JetBlue.


Twitter to Share Ad Revenues With Creators

What: Twitter announced that will now share ad revenues with creators. Why it matters: Twitter plans pay creators as much as 70% share of ad revenues, as opposed to Facebook and Youtube’s 50/50 share model. Twitter Inc has announced the expansion of its’ creator revenue programs, which will provide creators of all sizes with the ability to […]


Criteo Expands Miami Based Latin American Unit

What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation. Why it matters: Criteo is a major ad-tech company and its expansion in Latin America amounts to a vote of confidence in the development of the digital markets in the region. While the company […]


Sizmek to be Acquired by Vector Capital

What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock. Why it matters: Under the terms of the agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares […]


Programmatic: Most Marketers Still Don’t Know What It Means

Despite so much talk about Programmatic Media Buying, there is still a lot of confusion among media buyers about what the term really means. According to a white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), less than a year ago; in July 2015, more than half of the marketers interviewed for a survey by Boston Consulting Group, said that their knowledge about programmatic buying was “very low”, “low” or “average.” So let’s see what “programmatic” really means…


Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.


Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”

Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.


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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.


FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona decided to eliminate its communications department.