Nivea App Maps Connection between Mom and Kid
For Nivea Sun Kids, FCB Brasil used technology to emphasize the emotional bond between a mother and her child, creating a mobile app that literally maps that connection.
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For Nivea Sun Kids, FCB Brasil used technology to emphasize the emotional bond between a mother and her child, creating a mobile app that literally maps that connection.
Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
What: Rdio and Grupo Bandeirantes have announced a joint venture in Brazil. Why it matters: Rdio is a digital music service based in San Francisco, USA. With
What: Forbes is expanding its presence in the Latin American market with new monthly editions in the Dominican Republic and six Central American countries. The first
IMS Internet Media Services (IMS), has been selected by Foursquare as their exclusive advertising sales partner in the Latin American region, expanding the reach and scope of Foursquare’s advertising tools to new markets in 2014.
Cisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.
Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.
Unilever Brazil leveraged validated Campaign Essentials (vCE), a complete ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery.
Perfect World Entertainment, Inc., a publisher and operator of free-to-play massively multiplayer games, has announced a partnership with Latin American digital goods payment, UOL BoaCompra, to monetize and market the free-to-play action MMORPG Neverwinter in Brazil. Neverwinter is now fully localized and available to play in Portuguese.
BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC), announced the appointment of EXIM Licensing Group, the licensing, promotional and entertainment company in Latin America, to represent BBC brands for all licensing ventures in Brazil, Mexico, Colombia and Chile.
According Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.
Data network ROIx has picked BrightTag to power real-time, cross-channel marketing.
[ctalatamb] What: Virgin Mobile will provide its MVNO (Mobile Virtual Network Operator) service in Mexico and Brazil. Why it matters: The new operations will follow
FremantleMedia International has achieved significant sales across Latin America driven primarily by rapidly expanding US pay TV operators and Latin America’s appetite for high-profile TV formats.
With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.
Apple has announced that iBooks Texbooks and iTunes U Course Manager, two education-oriented products from the company, will expand intoLatin America and other new markets including Asia and Europe.
Unilever is enduring a slowdown in emerging markets such as India and China, where it gets about 57 percent of revenue. At the same time, it is struggling with declining sales in North America and Europe.
Telefónica strengthens its position in Latin America by providing data and voice coverage for NII Holdings’ Nextel in the region’s two biggest markets, Mexico and Brazil. The service will be provided through Telefónica’s 3G mobile network.
Mobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads, a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.
Colombia ranked second in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013. Online video streaming reached 89.5 percent of Colombia’s total online population watching videos during the month, compared to the global average at 84.9 percent.