What: Rdio and Grupo Bandeirantes have announced a joint venture in Brazil.
Why it matters: Rdio is a digital music service based in San Francisco, USA. With this agreement, Rdio is expanding its presence in Latin America. Grupo Bandeirantes is one of the largest media conglomerates in Brazil.
The agreement includes marketing, distribution, content and promotions. Under this deal, Grupo Bandeirantes’ various properties will expand their digital music presence using the Rdio platform, and will develop content promotions that cross from on-air radio to streaming. The alliance will also involve media support for Rdio from Metro Newspapers, through an on-going integration with Band.com.br, media placement in out-of-home properties and across Grupo affiliated TV programs.
Grupo Bandeirantes is present in Brazil for over 76 years in more than 30 brands from different platforms of information: Band, Bandnews, Bandsports, Terraviva, Arte 1, Radio Bandeirantes, BandNews FM, Band FM, Nativa FM, Radio SulAmerica Transito, Stereo Vale, Band Vale, Ipanema FM, Educadora FM, Bradesco Esportes FM, Metro, Primeiramao, Band.com.br, One Brasil, One Pay, TV Minuto, TVO, Enter and Band Imagem.
Brazil is Rdio’s third largest market and one of its fastest growing.
This announcement is the latest in a series of similar strategic local partnerships around the world, designed to create a richer and localized experience that accelerates new user registrations, active listeners and subscribers for Rdio.
“Streaming music is a reality that will revolutionize the way we listen to and share music.”, said Antonino Ruggiero, Vice President for Business Subscription of Grupo Bandeirantes.
“As we have said publicly before, global expansion and localized customer experiences are key focuses for Rdio. Brazil is one of the most dynamic countries in the world with a vibrant music culture. In fact, Sao Paulo and Rio de Janeiro are among the top cities for Rdio users in the world,” said Anthony Bay, CEO of Rdio.