Barça Makes Its Mark In Mexico and Continues Global Initiative
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
With the exception of Mexico, exclusive broadcast rights in all Latin American countries belong to FOX Networks Group Latin America.
Latin America’s largest newspaper and news site launches a paywall as a new way to monetize its quality journalism. It’s a sign of the times as more Latin American news publisher will launch paywalls in the coming year.
FC Barcelona striker Javier Mascherano replaces Carlos Tévez on offense for Danone.
Qubit.tv presents an alternative business model to OTT.
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why
“Broadcasting is being questioned” said Alejandro Fishman, president of IAB Argentina and CEO of Yahoo! Argentina, in IAB Now opening speech. IAB Now, which each year gathers hundreds of marketing, advertising and media executives, was yesterday held in Buenos Aires.
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.
¡Hola! magazine has arrived in Central America through a licensing agreement with Grupo Cerca. As of November, the monthly magazine is now publishing a local edition in Costa Rica, Nicaragua, Panama, El Salvador, Honduras, and Guatemala. Portada talked with Marcelo Burman, President and CEO of Grupo Cerca, about the launches and details of its agreement with local partners in each of the six Central American countries, and how ¡Hola! plans to market advertising in the magazine.