Matching Brands to Sports: How to Win and Who Is Winning
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Analysis
No Man Is an Aisle: Why We Should Stop Separating Hispanic Foods at Grocery Stores
For years, large chains have targeted Hispanics by adding a special aisle with select items from their home countries. These days, this approach can be a bit outdated; diversity and globalization demand a more integrated approach.
Macy’s Online Visitors Decline as Kohl’s Moves Up in June 2018 Rankings
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Block Chain Poised to Revolutionize Brands’ Connections with Customers
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
GlobalWebIndex, Publicis Media Research Results: Though 60% of Hispanics are Bilingual, 78% Prefer English on Devices
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
Ranking – The 10 Most-Visited Social Media Sites and Platforms in Latin America
What are the ten most-visited sites and platforms in Latin America? What spots do they occupy in users’ priorities? How are views distributed? Here you’ll find the answers to those questions based on the December 2015 comScore rankings.
ANALYSIS: Tribune Gets a Major Hispanic Footprint in SoCal after the Purchase of San Diego’s UT
The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.
Analysis: Verizon buys AOL, What’s in it for Hispanics? (UPDATED)
Verizon just announced the purchase of AOL for US $4.4 billion. What does the deal mean for Hispanics? More Broadband Access, Expanded Products and Services and more Mobile Video.
Facebook Earnings Q1 2015: US$3.54 bn Revenue, Mobile Ad Sales Key
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of $0.42, missing analyst expectations of US$3.56 billion in revenue but beat expectations of US$0.40 EPS. Why it matters: Facebook’s financial performance on mobile was very strong. Actually, Mobile ad sales were key to […]
TubeMogul raises a low US $43.8 million reflecting consolidation pressure in Ad-Tech
Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade. Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.
Research: Watching online video ads? 56% say they don’t, and 46% say ads should last less than 15 seconds
After surveying around 2,000 Americans ages 18 or older and examining their habits across channels and devices in order to measureviewer engagement with online video and video ads, Adroit Digital (data provider) found that 56 % of all its survey participants are likely to skip online video ads. Furthermore, 46 % said a video ad should be no more than 15 seconds in length.
It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.
According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.
Research: SpotXchange led Video Ads ranking in January followed by AOL
comScore, Inc. has released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.
Google increases lead in US Search Engine Rankings
ComScore, Inc. has released its monthly comScore qSearch analysis of the U.S. search marketplace. According to the search.
Twitter makes less than a third per international user compared to its U.S. user
Twitter’s ad business is eventually showing some growth, this is still not enough. CEO Dick Costolo considers the company needs to make itself accessible and useful to the masses. He aims to make the service more welcoming to new users and more “indispensable” to existing ones.
Research: Superbowl Advertisers struggled with very high mobile load times
According to Keynote, last Super Bowl wasn’t that exciting making advertisers take part as the main attraction for which they had to make their brand and ads worth the price. They tried to make a difference among consumers with connected devices in their laps and pockets.
Comscore expands Cross-Platform Measurement Service in partnership with CIMM
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
2013 Ad investment in Spain declines by 10.1%
According to i2p study, advertising investment in Spain amounted to €3570.6 million (US 4846.27 million). This amount was lower by 10.1% compared to the € 3969.6 million (US 5388.73 million) invested during 2012.
Research: Google sites led the explicit core search market last December
ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
