For years, large chains have targeted Hispanics by adding a special aisle with select items from their home countries. These days, this approach can be a bit outdated; diversity and globalization demand a more integrated approach.
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
What are the ten most-visited sites and platforms in Latin America? What spots do they occupy in users’ priorities? How are views distributed? Here you’ll find the answers to those questions based on the December 2015 comScore rankings.
The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.
Verizon just announced the purchase of AOL for US $4.4 billion. What does the deal mean for Hispanics? More Broadband Access, Expanded Products and Services and more Mobile Video.
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of $0.42, missing analyst expectations of US$3.56 billion in revenue but beat expectations of US$0.40 EPS. Why it matters: Facebook’s financial performance on mobile was very strong. Actually, Mobile ad sales were key to […]
Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade. Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.
After surveying around 2,000 Americans ages 18 or older and examining their habits across channels and devices in order to measureviewer engagement with online video and video ads, Adroit Digital (data provider) found that 56 % of all its survey participants are likely to skip online video ads. Furthermore, 46 % said a video ad should be no more than 15 seconds in length.
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.
comScore, Inc. has released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.
ComScore, Inc. has released its monthly comScore qSearch analysis of the U.S. search marketplace. According to the search.
Twitter’s ad business is eventually showing some growth, this is still not enough. CEO Dick Costolo considers the company needs to make itself accessible and useful to the masses. He aims to make the service more welcoming to new users and more “indispensable” to existing ones.
According to Keynote, last Super Bowl wasn’t that exciting making advertisers take part as the main attraction for which they had to make their brand and ads worth the price. They tried to make a difference among consumers with connected devices in their laps and pockets.
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
According to i2p study, advertising investment in Spain amounted to €3570.6 million (US 4846.27 million). This amount was lower by 10.1% compared to the € 3969.6 million (US 5388.73 million) invested during 2012.
ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
Groupon has acquired ideeli, a flash fashion retailer, for US $43 million in cash in order to widen the net of consumers using its platform for more than daily deals. Ideeli’s acquisition underlines Groupon’s current yearning to expand into new product categories,after accomplishing its US$260 million acquisition of LivingSocial’s Ticket Monster business in Korea.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.
