For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
What are the ten most-visited sites and platforms in Latin America? What spots do they occupy in users’ priorities? How are views distributed? Here you’ll find the answers to those questions based on the December 2015 comScore rankings.
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of
After surveying around 2,000 Americans ages 18 or older and examining their habits across channels and devices in order to measureviewer engagement with online video and video ads, Adroit Digital (data provider) found that 56 % of all its survey participants are likely to skip online video ads. Furthermore, 46 % said a video ad should be no more than 15 seconds in length.
Circulation increases among Spanish-language newspapers in the U.S. are not an exception. In fact, they are almost a norm. Just last week Portada heard about
Excitement and some question marks after Yahoo! announced yesterday it it acquiring Tumblr for US$ 1.1 billion. (Even though Yahoo’s! CEO Marissa Mayer, promised “not
Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the Hispanic Marketing, Advertising and Media industries.
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
An interesting discussion on whether Spanish and/ or English should be used to reach out to Hispanics is taking place on Portada’s Linked in Forum
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot
Read whether QR Codes are being used enough in Hispanic Advertising. How should they be used? When are response rates the highest? Is there a big opportunity for digital coupons?
Why Media ROI Models often attribute Hispanic Sales to General Market Sales and, therefore, underestimate Hispanic Media ROI.
An “auto Q&A “by Portada’s editorial team about the Panregional Advertising market. Caveat: You will learn something, but to know more you will have to buy the report!
Yesterday’s announcement that Spain’s Prisa is reducing an additional 18% of its workforce (2,500 employees) is a clear sign that Liberty Acquisition Holdings, the New York City based private equity fund that recently bought a 70% stake of Prisa, is taking charge.
Portada interviewed the most important print and digital media buyers in the region, who shared their opinions with us about the current state of media buying in the region and their projections for 2011. We talked about the amount of investment in different media platforms (print and digital) and whether these percentages will remain steady in the future.
In a recent article, we analyzed the evolving Latin Online Advertising Network sector; we looked at questions such as size of the online advertising market which ad networks intermediate and the recent Consorte Media acquisition by AudienceScience.