What: According to Comscore, Yahoo has expanded its mobile audience reach, ranking as the second largest web property reached by Smartphones last February in the United States.
Why it matters:Google Sites ranked as the top mobile media property, while Facebook was the top individual app reaching 75.7 percent of the audience .
According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property. Google Sites remained as the top mobile media property, while Facebook was the top individual app.
Data also reveals that Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share.
Top Smartphone Properties & Apps
- Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage)
- Yahoo Sites followed with 85.7 percent
- Facebook came in 3rd with 85 percent
- Amazon Sites 4th with 64.9 percent
It is interesting to notice that Facebook has reached 75.7 percent of the app audience ranking as the top smartphone app.
|
Top 15 properties |
% Reach |
Top 15 Apps |
% Reach |
|
|---|---|---|---|---|
|
Smartphone Browsing + App Audience |
100.0% |
Smartphone App Audience |
100.0% |
|
|
1 |
Google Sites |
89.0% |
Facebook (Mobile App) |
75.7% |
|
2 |
Yahoo Sites |
85.7% |
Google Play(Mobile App) |
52.1% |
|
3 |
|
85.0% |
Google Search(Mobile App) |
49.8% |
|
4 |
Amazon Sites |
64.9% |
Youtube(Mobile App) |
48.4% |
|
5 |
AOL,Inc. |
54.1% |
Pandora Radio(Mobile App) |
45.0% |
|
6 |
Apple Inc. |
51.0% |
Apple App Suite(Mobile App) |
44.8% |
|
7 |
Mcrosoft Sites |
48.1% |
Gmail(Mobile App) |
42.9% |
|
8 |
Turner Digital |
45.6% |
Google Maps(Mobile App) |
41.3% |
|
9 |
Pandora.com |
45.3% |
Yahoo Stocks(Mobile App) |
29.5% |
|
10 |
Wikimedia Foundation Sites |
42.1% |
Instangram(Mobile App) |
28.1% |
|
11 |
eBay |
35.5% |
Yahoo Weather Widget(Mobile App) |
26.3% |
|
12 |
CBS Interactive |
35.2% |
Apple Maps(Mobile App) |
24.9% |
|
13 |
Glam Media |
34.0% |
Facebook Messenger(Mobile App) |
24.1% |
|
14 |
Weather Company, The |
33.9% |
Twitter(Mobile App) |
22.7% |
|
15 |
Ganett Sites |
31.6% |
The Weather Channel(Mobile App) |
21.0% |
Top 15 Smartphone Properties & Apps.February 2014.Total US Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
Additional results
Smartphone OEM Market Share
163.2 million people in the US owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November:
- Apple ranked as 1st OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November)
- Samsung ranked second with 27 percent market share (up 1 percentage point)
- LG followed with 6.8 percent (up 0.3 percentage points)
- Motorola came in 4th with 6.3 percent
- HTC 5th with 5.4 percent.
|
Share(%) of Smartphones Subscribers |
Share(%) of Smartphones Subscribers |
Share(%) of Smartphones Subscribers |
|
|---|---|---|---|
|
Nov-13 |
Feb-13 |
Point Change |
|
|
Total Smartphone subscribers |
100.0% |
100.0% |
N/A |
|
Apple |
42.1% |
41.3% |
0.1 |
|
Samsung |
26.6% |
27.0% |
1.0 |
|
LG |
6.5% |
6.8% |
0.3 |
|
Motorola |
6.7% |
6.3% |
-0.4 |
|
HTC |
6.4% |
5.4% |
-1.O |
Top Smartphone OEMs.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013.Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Smartphone Platform Market Share
- Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November)
- Apple 2nd with 41.3 percent (up 0.1 percentage points)
- BlackBerry 3rd with 2.9 percent
- Microsoft followed with 3.4 percent (up 0.3 percentage points)
- Symbian 5th with 0.2 percent.
|
Share(%) of Smartphones Subscribers |
Share(%) of Smartphones Subscribers |
Share(%) of Smartphones Subscribers |
|
|---|---|---|---|
|
Nov-13 |
Feb-13 |
Point Change |
|
|
Total Smartphone subscribers |
100.0% |
100.0% |
N/A |
|
Android |
51.9% |
52.1% |
0.2 |
|
Apple |
41.2% |
41.3% |
0.1 |
|
Blackberry |
3.5% |
2.9% |
-0.6 |
|
Microsoft |
3.1% |
3.4% |
0.3 |
|
Symbian |
0.2% |
0.2% |
0.0 |
Top Smartphone Platforms.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013
Total U.S. Smartphone Subscribers Age 13+.Source: comScore MobiLens
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