What: Google sites led the explicit core search market in January with 13.2 billion searches.
Why it matters: Microsoft sites ranked second and Yahoo sites third, with 3.6 and 2 billion searches respectively.
ComScore has released its monthly comScore Search analysis of the US search marketplace. According to the search:
- Google Sites led the explicit core search market in January with 67.6 percent market share (up 0.3 percentage points).
- Microsoft followed with 18.3 percent of search queries (up 0.1 percentage points).
- Yahoo sites came in third with 10.4 percent of search queries conducted.
- Ask Network was fourth and accounted for 2.4 percent of explicit core searches.
- AOL, Inc. came in fifth with 1.3 percent.
ComScore Explicit Core Search Share Report/January 2014 vs. December 2013:
|
Core Search Entity |
Explicit Core Search Share (%) |
Explicit Core Search Share (%) |
Explicit Core Search Share (%) |
|---|---|---|---|
|
Dec-13 |
Jan-14 |
Point Change |
|
|
Total Explicit Core Search |
100.0% |
100.0% |
N/A |
|
Google Sites |
67.3% |
67.6% |
0.3 |
|
Microsoft Sites |
18.2% |
18.3% |
0.1 |
|
Yahoo Sites |
10.8% |
10.4% |
-0.4 |
|
Ask Network |
2.5% |
2.4% |
-0.1 |
|
AOL, Inc. |
1.3% |
1.3% |
0.0 |
Source: comScore qSearch Total U.S. – Home & Work Locations.*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
Explicit core searches
In all, 19.6 billion explicit core searches were conducted in January:
- Google Sites ranked first with 13.2 billion (up 7 percent).
- Microsoft Sites ranked second with 3.6 billion searches (up 8 percent)
- Followed by Yahoo Sites with 2 billion (up 3 percent)
- Ask Network with 477 million (up 5 percent)
- AOL, Inc. ranked fifth with 253 million (up 8 percent).
ComScore Explicit Core Search Query Report /January 2014 vs. December 2013:
|
Core Search Entity |
Explicit Core Search Queries (MM) |
Explicit Core Search Queries (MM) |
Explicit Core Search Queries (MM) |
|---|---|---|---|
|
Dec-13 |
Jan-14 |
Percent Change |
|
|
Total Explicit Core Search |
18,281 |
19,561 |
7% |
|
Google Sites |
12,299 |
13,220 |
7% |
|
Microsoft Sites |
3,327 |
3,587 |
8% |
|
Yahoo Sites |
1,969 |
2,025 |
3% |
|
Ask Network |
452 |
477 |
5% |
|
AOL, Inc. |
234 |
253 |
8% |
“Powered By” Reporting
Further results:
In January, 69.0 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.0 percent of searches were powered by Bing.
