Born Again Direct Mail Program
Los Angeles based The Benites Group is looking to revive a program called LatinCoupon which it ran in the Los Angeles area in 2001 and early 2002. The program included …
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Los Angeles based The Benites Group is looking to revive a program called LatinCoupon which it ran in the Los Angeles area in 2001 and early 2002. The program included …
Coupons are an important part of newspaper and direct mail FSI advertising. The growth of these sub-sectors of print advertising targeting Hispanics hinges on the populartiy of coupons among Hispanics…
Direct mail might be the last great frontier in the development of Hispanic print media. Despite its importance to certain sectors like financial services, retail and consumer packaged goods companies; itis still excluded from most Hispanic advertising statistics….
According to fugures provided by CMR, large retail chains are still relatively small advertisers in Spanish-language newspapers….Read More.
The Denver Post reported that the Denver Newpaper Agency, publisher of The Denver Post and Rocky Mountain News, is developing a weekly pulication that targets Colorado's Latino community. Due to substantial circulation declines, both newspapers are beginning to cater to niche audiences in an attempt to gain new readers….Read More.
Two years ago exectives at Grupo Braca de Comunicacion, publisher of the Mexican newspapers Diario de Mexico, Diario de Morelos and Novedades de Tabasco, decided to publish a New York edition of Diario de Mexico….Read More.
While publishing giants like Gruner + Jahr USA are announcing millions in cuts due to flat ad pages and ad revenues in their general market publications, parenting magazines, both in the general and Hispanic markets, are doing well. According to Hispanic-Magazine Monitor, Ser Padres….Read More.
According to the 2000 Census, about 75% of California's Hispanic population is Mexican. Even so, HIspanics of other nationalities–with combined total of around two and a half million–still have newspapers written especially for them….Read More.
Vocento, a Spanish newspaper and magazine publisher, is partnering with magazine publishing giant Gruner und Jahr (G+J) to launch Gala this autumn.
Trader Classified Media merged its Spanish & Latin American Operations with Barcelona (Spain) based media group Anuntis for cash and shares….Read More.
The sports weekly Equipo was launched in May. The new pub, by El Universal newspaper, is divided into three sections….Read More.
Cambio, the weekly publication founded by Colombian writer Gabriel Garcia Marquez, closed in May…Read More.
More and more Mexican brands are advertising to a U.S. Hispanic audience. Companies like retailer…Read More.
According to Grace Palacios, president and CEO of Charney/Palacios & Co., Leading Hispanic Media (LHM), Publicitas Noth Americas' effort to provide ad sales representation to…Read More.
Ryan Bouc, publisher of Hispanos Unidos newspapers in Columbus and Lincoln, Nebraska recently sold the publication to the Lincoln Journal Star and its parent companty Lee Enterprises….Read More.
Catalina magazine had been hosting events as part of their “Essense of Latinas Tour” for the past three years and plans to continue. The events came about in response to advertisers not having….Read More.
Three newspapers will buy a Latino Christmas supplement called Autentica Navidad. Content That Works, a provider of integrated online and special interes print content for local newspapers, and The Bilcom Group, a bilingual communications company, will partner to produce the supplements….Read More.
Fama magazine, published by Miami based Osmo Publishing, recently launched the new insert Mujeres Al Volante, which made its first appearance inside Fama's August issue….Read More.
Rumbo-San Antonio was launched last July 26th. The Spanish-language newspaper had an intial circulation of….Read More.
Direct To, a new diabetic patient prescription pad program targeting 22,500 diabetes educators, diabetologists and endocrinologists launched its first issue in the second quarter of 2004….Read More.