Editorial Staff @portada_online

Spanish provides identification while English serves for communication among U.S. Hispanics. Despite being bilingual, more and more Hispanic immigrants prefer English as the language for media and marketing products targeting them.

Kraft Foods Global Inc. will be the sole sponsor of a celebrity-focused, holiday entertaining issue of People en Español.

Monica Garcia Pleiman, a Denver businesswoman, announced the launch of Latino SUAVE Magazine. The new bilingual magazine “celebrating Hispanic culture and tradition” is expected to hit the newsstands on December 1st. Read More.

The research on the Hispanic market often relies on “sweeping generalizations” says Edward T. Rincon, president of Rincon & Associates. But is the Hispanic market really that different from the U.S. general market?

Martha de la Torre, founder and publisher of Los Angeles’ El Clasificado, the second largest free Spanish-language weekly in the U.S., discusses the specifics of the classified ad market in LA.

Nissan Debuts New Hispanic Advertising Campaign.

In early 2006, there will be a new English-language teen magazine targeting the nation's Hispanic juniors and seniors.

Advertisers and publishers targeting Spanish-speaking audiences are increasingly focusing on readership as opposed to paid circulation. Advertisers want quality distribution and readership with audited circulation

Look for big-box retail and financial institutions to dominate the national advertising landscape in 2006. The consensus among industry executives points to steady growth from mega-stores such as Sears and Walmart.

21st Century Marketing has developed Multiethnic Identification Technology (MIT), a new tool to help companies better target the U.S. Hispanic market.

While general market Yellow Pages usage has remained stagnant for the past few years, Hispanic usage has increased. And with profit margins as high as 80 percent, it’s not surprising that publishers are eager to capture even a small piece of this growing

Chicago, the third largest U.S. Hispanic market, is characterized by a large number of niche publications that serve ethnically diverse neighborhoods. While most Midwestern cities are home to a predominantly black/white population,