New Names

Estee Marketing recently released the new names on its CALIENTE Hotline Masterfiles (1-Month Spanish-speaking Hotline, 12-Month Spanish-speaking Hotline, as well as 12 and 1 Month Hispanic Hotline). The CALIENTE Hotline Masterfiles enable marketers to target Hispanic consumers who shop for goods and services in their home communities.
Hispanic consumers are mail order buyers, business professionals, home owners and new movers.
They are family-oriented and spare no expense when it comes to making a better life for themselves and their loved ones. The Spanishspeaking consumers have responded to Spanish language DRTV infomercials, Spanish language catalogs, credit applications and Spanish language direct mail pieces.